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AI-Driven Marketing Offers High Hopes to B2B Firms Marketing

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Versium on Tuesday announced a partnership with LiveRamp, an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium's modeling engine to create custom audiences optimized for their likelihood of engagement. Versium will also offer unique business and consumer audiences built from its extensive LifeData Warehouse, which contains more than 1.5 trillion proprietary consumer and business professional behavioral data attributes, including social-graphic details, real-time event-based data, purchase interests, financial information, activities, skills and demographics. When those attributes are matched to an enterprise's internal data and used in Versium's machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said.


Attunity Named to CRN's 2018 Big Data 100 List for Sixth Consecutive Year

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Companies today continue to struggle with managing the exploding volume, speed and variety of information they produce on a daily basis. Solution providers are vigilant to provide assistance with innovative tools, technologies and services that can convert data into meaningful, usable analytics. To recognize those who help to overcome these challenges, the CRN editorial team has identified the IT vendors at the forefront of data management, business analytics and infrastructure technologies and services. The resulting Big Data 100 list is a valuable guide for companies seeking out key big data technology suppliers. Attunity's software solutions are built to help alleviate customers' data integration and big data management pain points with efficiency, speed and cost effectiveness.


Our 7 Favorite "Most Promising" Big Data Solution Providers in 2018

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IT media platform CIOReview recently named the 20 Most Promising Big Data Solution Providers – 2018. The listing features providers that are assisting the enterprise with machine learning, artificial intelligence, data governance, cloud computing and real-time analytics. AI in particular is generating much of the interest, and 2017 showed us that big data could present even deeper use cases such as fraud detection and pattern recognition, pushing the market well passed traditional algorithms. At Solutions Review, we track the solution providers that have the biggest impact on the enterprise. As such, we've read through the awards, available here, and selected the solution providers that are most interesting to us.


Our 7 Favorite "Most Promising" Big Data Solution Providers in 2018

#artificialintelligence

IT media platform CIOReview recently named the 20 Most Promising Big Data Solution Providers – 2018. The listing features providers that are assisting the enterprise with machine learning, artificial intelligence, data governance, cloud computing and real-time analytics. AI in particular is generating much of the interest, and 2017 showed us that big data could present even deeper use cases such as fraud detection and pattern recognition, pushing the market well passed traditional algorithms. At Solutions Review, we track the solution providers that have the biggest impact on the enterprise. As such, we've read through the awards, available here, and selected the solution providers that are most interesting to us.


54 Artificial Intelligence Powered Marketing Tools

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The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.