"AI is one of the most important things humanity is working on. It is more profound than electricity or fire…We have learned to harness fire for the benefits of humanity but we had to overcome its downsides too.….AI is really important, but we have to be concerned about it." While science fiction often portrays AI as robots with human-like characteristics, AI can encompass anything from Google's search algorithms to IBM's Watson, to autonomous weapons. Everyone is excited about AI, and everyone has a view on AI. AI is no longer the preserve of an Alex Garland screenplay, it's a reality and being used in multiple ways.
The challenge of the future may be finding public and private spaces that are free of advertising. Marketers are pressed to find even more innovative and aggressive ways to cut through the "ad clutter" or "ad fatigue" of modern life. For example, QR (Quick Response) Codes on billboards, Web pages and even clothing attempt to engage consumers by transferring enhanced ads in the form of movie trailers, coupons, or directions to nearby retailers onto their cell phones. Here's an overview of some of the ways marketers are targeting us: Ambient advertising refers to intrusive ads in public places. With the cost of traditional media advertising skyrocketing and a glut of ads fighting for consumers' attention, marketers are aggressively seeking out new advertising vehicles.
In the wake of ZMOT (Zero Moment of Truth) it becomes pivotal for any product company to choose the most appropriate advertisement channel for the promotion of their products. This not only helps the organizations to maximize their chances of creating the best first impression but will also help them to be discovered by today's tech savvy consumers. Today we will talk about a very interesting method of performing a statistical analysis to pick the most appropriate Ad channel to introduce your product or service to your potential customers. This analysis is called as Simple Correspondence Analysis which is very simple and straight forward. This analysis can help to isolate specific Ad Channel corresponding the most to a particular product that was sold to a potential customer.
In the wake of ZMOT (Zero Moment of Truth) it becomes pivotal for any product company to choose the most appropriate advertisement channel for the promotion of their products. This not only helps the organizations to maximize their chances of creating the best first impression but will also help them to be discovered by today's tech savvy consumers.
As a project manager, you've probably engaged in a number of IT projects throughout your career, spanning complex monolithic structures to SaaS web apps. However, with the advancement of artificial intelligence and machine learning, new projects with different requirements and problems are coming onto the horizon at a rapid speed. With the rise of these technologies, it is becoming less of a "nice to have" and instead essential for technical project managers to have a healthy relationship with these concepts. According to Gartner, by 2020, AI will generate 2.3 million jobs, exceeding the 1.8 million that it will remove--generating $2.9 trillion in business value by 2021. Google's CEO goes so far as to say that "AI is one of the most important things humanity is working on. It is more profound than […] electricity or fire." With applications of artificial intelligence already disrupting industries ranging from finance to healthcare, technical PMs who can grasp this opportunity must understand how AI project management is distinct and how they can best prepare for the changing landscape. Before going deeper, it's important to have a solid understanding of what AI really is.