Why aim for five stars when four will suffice? That seems to be the logic behind Amazon's latest brick-and-mortar shop in New York City. That's right, the online retailer is encroaching on real, physical businesses yet again -- but this time it's not groceries but items from its website that are rated four stars and above, top-sellers, or are new and trending online. Amazon 4-star opens tomorrow in the SoHo neighborhood of #NYC – check out a sneak peek of the store here: https://t.co/tA2G8zI5OK The highest rating for an Amazon listing is five stars, but the store took the average ratings of all the products in the store and found it was 4.4 stars.
Back in July, The Verge discovered that Amazon was testing a collaborative wish list feature. Now, Engadget has learned that the feature is available for all users. "Amazon is excited to share that now ALL customers can build their Shopping Lists or Wish Lists together in one convenient location," the company said in a release. To invite others to collaborate on a list, all you have to do is create or navigate to the list in question, click on the " Invite" button and invite whoever you want. Once people are invited, they will be able to add and remove items from the list, as well as receive notifications on updates and communicate on the list.
Amazon isn't wasting too much time in expanding its 4-star brick-and-mortar concept, as it opened a second location in Lone Tree, near Denver, Colorado on Thursday. It follows the first store, which launched in Manhattan in September, and the company will soon open another in Berkeley, California. The store sells products that Amazon users have rated four stars or higher, ranging from electronics and kitchen goods to homeware and toys. Prime members can claim discounts on some items. The range also includes best-selling products from Amazon, along with trending new items.