Artificial Intelligence (AI) is the capability of a machine to achieve cognitive functions that are usually associated with people. These cognitive functions include perception, problem-solving, learning, reasoning, environmental interactions, and creativity. The convergence of several technologies including big data, algorithmic advancements, and improvement in computer hardware have led to the growth of AI from hype to reality, and in becoming a useful part of business today. AI has specifically benefited B2B sales and B2B marketing in terms of personalization and efficiency. For example, 64% of marketers that are already using AI state that it has significantly increased their overall marketing efficiency.
Stardate 2018 or 2049, core thesis: "A sales rep can only be as productive as the time spent selling." Existential threat: By 2020 customers will manage 85% of their relationship with an enterprise without interacting with a human. "Asking salespeople if they believe they will be replaced is like asking the factory worker if a robot could build a car. We will always put our perceived skill on a pedestal, assuming no machine/computer could match it, until it's already occurred. AI has already replaced reps, AI is already enhancing reps, AI is already anticipating need, and it's going to continue down this path. If "85% of the current sales development function is currently automatable" by 2018 technology standards, according to Harvard Business Review... "Beyond their relationship skills, reps will succeed based on their ability to understand and interpret data, work effectively with AI, and move quickly on opportunities.
Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there's a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Programmatic advertising is by far the most crucial component of advertising technology - one that is keeping the entire adtech fraternity on a vigil for what's coming next. It is set to be the default media trading method in the coming years. According to Zenith's'Programmatic Marketing Forecasts' report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020.
Mobile marketing is continuing to evolve as connected cars, wearables, smart home devices, use consumers' cell phones as a primary touchpoint linking data, content, and commerce across platforms, Location ad platform Verve has produced a report called Big Ideas that explores the changes coming to mobile marketing in 2018 from the perspective of company executives who focus on those distinct tech disciplines and topics for brands and publishers.