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5 Tips For Financial Marketers to Tap AI's Personalization Potential

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While fintech companies have been at the leading edge of artificial intelligence (AI)-powered innovation, financial services marketers are making up ground fast. McKinsey Global Institute says healthcare, financial services, and professional services have seen the greatest increase in their profit margins because of AI adoption. Advances in digital and mobile banking have created a "greenfield" of new opportunities for bank and credit union marketers, including leveraging data to map, analyze, and optimize the customer journey through inbound and outbound marketing interactions. For financial brands beginning to transform their marketing, there are five best practices that will enhance customer engagement across the customer journey. Take a look at how to turn your clients into partners just by listening -- and then providing what they need.



The Financial Brand - Ideas and Insights for Financial Marketers

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Bank customers are bypassing their primary financial institution as they buy new products from fintechs and digital banks in record numbers.


Success in Financial Marketing Requires AI and Machine Learning

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AI and machine learning are making the customer experience more personalized and contextual than ever before. Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective. This is increasing marketing ROI as well as customer satisfaction. Subscribe to The Financial Brand via email for FREE!There is a great deal of discussion of the potential value of artificial intelligence, machine learning and robotics in banking. Unfortunately, much of the implementation of these technologies lags the potential by a significant margin.


Over 250 PowerPoint Infographics For Financial Marketers

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Need to make a presentation about strategy and trends in the banking industry? This downloadable collection includes over 250 different charts and graphs published by The Financial Brand in the past year. Every year, The Financial Brand creates hundreds of charts and graphs for inclusion in articles we publish. Over 250 of the best from last year have been packed into collection of PDFs you can download for free. This year's PowerPoint Master Pack is our biggest yet -- nearly double what we released in 2016.