While fintech companies have been at the leading edge of artificial intelligence (AI)-powered innovation, financial services marketers are making up ground fast. McKinsey Global Institute says healthcare, financial services, and professional services have seen the greatest increase in their profit margins because of AI adoption. Advances in digital and mobile banking have created a "greenfield" of new opportunities for bank and credit union marketers, including leveraging data to map, analyze, and optimize the customer journey through inbound and outbound marketing interactions. For financial brands beginning to transform their marketing, there are five best practices that will enhance customer engagement across the customer journey. Take a look at how to turn your clients into partners just by listening -- and then providing what they need.
AI and machine learning are making the customer experience more personalized and contextual than ever before. Banks and credit unions are using advanced technology to make websites, emails, digital advertising, social media and other content more efficient and effective. This is increasing marketing ROI as well as customer satisfaction. Subscribe to The Financial Brand via email for FREE!There is a great deal of discussion of the potential value of artificial intelligence, machine learning and robotics in banking. Unfortunately, much of the implementation of these technologies lags the potential by a significant margin.
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