Should it move forward with an IPO this year, Revolve could seek to capitalize on investors' excitement over another online retailer, Stitch Fix, which in its brief life as a public company so far has debunked worries over whether online retailers can successfully compete against Amazon.com Inc. Stitch Fix, which selects and ships outfits for more than two million clients and made its debut in November 2017, is trading 65% above its $15 IPO price. Retail and e-commerce IPOs have been relatively rare in recent years. The brick-and-mortar retailer BJ's Wholesale Club publicly filed for an IPO last month. Revolve, founded in 2003, is part of a cohort of companies that have stayed private for more than a decade and are seeking to tap what's been seen as a hospitable IPO market.
Ahead of the sale-heavy madness of Black Friday, Overwatch has been marked down $25 by a handful of major online retailers. Overwatch: Origins Edition (which includes extra hero skins and items for other Blizzard games) is on sale for $35 -- regularly $60 -- on PC, PlayStation 4 and Xbox One through Amazon, Best Buy, Gamestop and more. The standard edition of Overwatch costs $40, so this saves $5 off the standard price and gives players extra goodies. The sale appears to only apply for boxed versions of the game, not digital codes. SEE ALSO: 'Overwatch' heroes reimagined as Pokémon Along with this sale, which may end at any time, Overwatch has a free trial weekend for anyone interested in trying it out.
Japanese telecom giant and startup investor, Softbank, wants India's top two online retailers to join forces to fight Amazon in the country. Softbank is reportedly "orchestrating" a merger between Flipkart, India's biggest online retailer, and rival Snapdeal, and could possibly have a deal by the end of next month. SEE ALSO: India's biggest online retailer is acquiring eBay's India business, report says Interestingly, Softbank is the largest investor in Snapdeal with a 30 percent share. Snapdeal though is struggling to survive in the face of stiff domestic competition, especially after the aggressive expansion of Amazon which is now the second-biggest online retailer in the country. It has been in talks with various domestic rivals for a possible merger.
Online retailers are creating their own brands for the same reason brick-and-mortar stores have long done so: They make a bigger profit, and the items help attract and keep customers. Jet.com launched Uniquely J last fall. Amazon now has Wickedly Prime, AmazonBasics and several other brands. Adamant that it's not a private label, it nonetheless sells only its own goods such as toothpaste, tampons and trail mix.