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McCoy, Joshua (University of California, Santa Cruz) | Treanor, Mike (University of California, Santa Cruz) | Samuel, Ben (University of California, Santa Cruz) | Tearse, Brandon (University of California, Santa Cruz) | Mateas, Michael (University of California, Santa Cruz) | Wardrip-Fruin, Noah (University of California, Santa Cruz)
The Prom is a game where the player manages the social life of a group of high school students and creates the situations from which dramatic, thought provoking or at least funny stories can unfold. The setting of The Prom involves a group of alternative high school kids (e.g. Emos, Goths, Geeks, etc.) and their dramatic lives as they prepare for the upcoming school prom. Through creating friendships, making people become enemies, controlling who gets to be in the "in" crowd and much more, the player can shape the social world of the characters. Each character has a distinct personality represented by interests (e.g. what bands they like), needs (e.g. a character may need to demonstrate a certain degree of dominance over others), traits (e.g. being a particularly jealous person), social networks (e.g. to what degree a characters like, are attracted to or respect one another) and social status (e.g. who is dating who).The social artificial intelligence system Comme il Faut ( CiF ) drives this gameplay experience by simulating per character needs and traits, social statuses, social networks, social history and most importantly to gameplay, the outcomes and effects of social games. CiF is a playable computational model of social interactions designed specifically to allow autonomous characters to play social games. By giving player controls to navigate a social, rather than physical, space, The Prom is being created to demonstrate how CiF and social games can create a practically limitless numbers of possibly compelling stories and gameplay.
As social network penetration is ever increasing, it's essential that marketing teams are planning and implementing their social media strategies. As of 2018, there are over 2.6 billion social network users worldwide; in 2010 there were just over 900 million. Social media marketing is a powerful tool, when done correctly, can produce overwhelming results. Ensuring that you have enough time and dedication to apply to your strategy is essential. All it takes is a little planning and guidance to get you on the road to success.
"Do not, my friends, be led by the deceiver. It is only by pursuing the entire truth, and acting wisely, that humanity can ever survive. So draw the line and sp...eak. Speak out and up, speak the truth and do so compassionately, speak for your children, for those you care about, for the rights of all, and be sure to say clearly: stop!"
Social listening, the process of monitoring and analyzing conversations across social media, can be beneficial both in helping brands explore the different opportunities to improve their online presence, and in proving the worth of social media as a marketing tool. Here are nine reasons to invest in social listening technology.