CGI 'Influencers' Like Lil Miquela Are About to Flood Your Feeds

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It doesn't get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers. Wait, no, there's more: Bermuda refused to return the account unless Miquela promised to "tell the world the truth"--the truth being that Miquela is not a human being. And in case you haven't caught on yet, neither is Bermuda. Instagram Announces You'll Soon See "Newer" Posts In Your Feed Lil Miquela has been a source of fascination for many on Instagram since not long after her account launched in April 2016, but for her first two years of existence, no one could definitively say who or what was behind the operation. The Bermuda hack-slash-PR-stunt solved at least part of the mystery, linking Miquela to Brud, a Los Angeles-based startup that specializes in "robotics, artificial intelligence and their applications to media businesses"--but the entire saga remains a master class in postmodern performance art, with Miquela announcing that she was "no longer working with [her] managers at Brud." (For those who are curious about the nitty-gritty, The Cut has a good tick-tock of exactly how the hack and subsequent "reveals" played out.)


CGI 'Influencers' LIke Lil Miquela Are About to Flood Your Feed

WIRED

It doesn't get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers. Wait, no, there's more: Bermuda refused to return the account unless Miquela promised to "tell the world the truth"--the truth being that Miquela is not a human being. And in case you haven't caught on yet, neither is Bermuda. Instagram Announces You'll Soon See "Newer" Posts In Your Feed Lil Miquela has been a source of fascination for many on Instagram since not long after her account launched in April 2016, but for her first two years of existence, no one could definitively say who or what was behind the operation. The Bermuda hack-slash-PR-stunt solved at least part of the mystery, linking Miquela to Brud, a Los Angeles-based startup that specializes in "robotics, artificial intelligence and their applications to media businesses"--but the entire saga remains a master class in postmodern performance art, with Miquela announcing that she was "no longer working with [her] managers at Brud." (For those who are curious about the nitty-gritty, The Cut has a good tick-tock of exactly how the hack and subsequent "reveals" played out.)


The robot invasion has begun: Meet the computer-generated influencers taking over Instagram

USATODAY - Tech Top Stories

The life of a social media influencer seems simple--post photos or videos online, gain followers and get paid. But what really goes in to being an influencer? At New York Fashion Week, social influencers and bloggers shared their stories. At first glance, Miquela Sousa is everything you would expect an Instagram-famous 19-year-old to be. She's got a signature aesthetic, space buns and all.


Virtual creators aren't AI -- but AI is coming for them

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Lil Miquela's 1.5 million followers watch her eat sherbet on the beach, visit her favorite art galleries, and hang out with other robot models. Lil Miquela is a digital influencer created using motion graphics -- something companies have long been capable of making. But even though she isn't truly an AI creation, her success has inspired venture capitalists like Betaworks to invest heavily in virtual creators and work with startups to progress the technology forward. The future of influencers, according to the general director of Betaworks' startup bootcamp, Danika Laszuk, is digital beings who actually are powered by AI. Betaworks' next startup camp will focus on what Laszuk calls "synthetic media" -- a combination of computer-generated imagery and AI capabilities.


The Rise of A.I. Influencers and What To Expect in 2020 - Viral Nation

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For those who haven't had the opportunity to familiarize yourself with one of the internet's growing stars, meet Lil Miquela. Much like many of today's social media influencers, Miquela posts photos of herself sporting designer clothing, with carefully framed snapshots and cleverly articulated captions. This millennial formula has been popularized in recent years to drive attention to your account and engage an audience in an attempt to grow your brand and garner social relevancy in a media-driven rat race. She currently has 1.3 million followers on her Instagram account and is an advocate for social change as an outspoken supporter of the Black Lives Matter movement. And she's even released a few songs on Spotify.