Nintendo's upcoming Super Mario Run mobile game on iOS is expected to earn more than $71 million in worldwide gross revenue during its first month on the App Store, according to a new report. Super Mario Run mobile game is the plumber's first official game on iOS or Android, and it's expected to be a big win for Nintendo. SensorTower, an analytics firm that tracks app data, said in a report published Thursday that 20 million iOS users are ready to download the game on the first day it's released on the App Store. Super Mario Run is free to download but Nintendo is charging $9.99 for the full version. Since "millions" of Mario fans have pre-registered to get a push notification when the game goes live, SensorTower believes that Super Mario Run will gross $71 million in its first 30 days on the App Store.
LeSportsac is getting into the video games business. The New York-based handbag and luggage company has partnered up with Nintendo for a line of themed bags and accessories that nod at the Super Mario series. This "LeSportsac X Nintendo" collection launches in Japan on July 19, with a wider launch -- including the U.S. -- this fall. The collection includes two centerpiece bags: a Power-Up Burst backpack, which is splashed with images of Fire Flowers, Super Stars, and 1-Up Mushrooms; and the Mario Travel shoulder bag, adorned with stickers and memorabilia from the various locations in the Mushroom Kingdom. Joining the bags are five accessories, three of which have been described: a pouch resembling Nintendo's original Game Boy; another pouch featuring Piranha Plant art; and a Super Mario-themed cosmetics case.
Today, Nintendo announced Super Mario is going mobile -- Super Mario Run will launch on iOS and Android before the end of the year. We knew the company was making more content for smartphones, but for long-time Nintendo fans, this announcement still feels like a shock. For years, Satoru Iwata rallied hard against bringing Nintendo characters to the small screen. "If we did this," he said in 2011, "Nintendo would cease to be Nintendo." The company's leader was adamant: putting Mario on mobile would make good short-term profits, but would ultimately devalue the property.
Shares of Nintendo Co surged as much as 18 percent on Thursday, propelled by a surprise announcement at Apple Inc's iPhone launch event of the debut of the Japanese firm's popular game franchise Super Mario Bros on the iPhone. Investors are betting the new game, Super Mario Run, will be another mobile hit for the Japanese company akin to the wildly popular Pokemon GO, as it moves away from its console-focused strategy and embraces on-the-go gaming. "Launching a well-known Nintendo character on the globally penetrated iPhone is one of the best scenarios that investors have hoped for," Tomoaki Kawasaki, an analyst at Iwai Cosmo Securities, said. Nintendo said it would launch the game initially on Apple's App Store in December. The Kyoto-based firm with a market capitalization of 40.5 billion did not say when it would be available for Android devices.