With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly what's available and which features can benefit your business. On top of that, Facebook often makes new bells and whistles available without a whole lot of fanfare. But if you take the time to do your own research into the tools Facebook offers, you'll find it a rich source of information on customer behavior! Facebook has been gradually upping its game when it comes to analytics tools, starting with Facebook Insights to help you understand user behavior on your Facebook page. Facebook Analytics is a newer feature that's available to those who have the Facebook pixel installed and customized for the events the business owner wants to track.
Early every Sunday growing up in Australia, Anne Gu attended Chinese school, the weekend classes where many children of Chinese immigrants learn Mandarin. There, she bonded with her classmates over their shared sense of obligation. "We understood we had to be there because of our culture, our parents," Gu told us, "while our other friends were sleeping in." They kept in touch via group chat, exchanging jokes about life as first-generation Asian Australians. "Someone was like, it would be fun if we made a Facebook group, and we all agreed," Gu said.
Wish you could read your former high school classmates' hot takes on tragic news stories, but don't have enough time in your day to finish every last egregiously misspelled 50,000-plus-word Facebook status? Well, boy oh boy, have I got an offer for you! Using my only two God-given gifts -- speed-reading and the ability not to punch laptop screens while consuming imbecilic think pieces -- I can read any Facebook status to completion and sum it up in a single, succinct thought. Consider it a highlight reel of your lowlife acquaintances.
How much do you know about online marketing? Are you using Facebook to its full marketing potential? Could your old marketing strategies use some updated knowledge? Regardless of your status as a novice or a pro, the tips which are included in this article will really benefit your campaigns. It is crucial that you regularly interact with your followers.