Digital marketing is a term that is heading toward becoming obsolete as marketing technology and digital tools take a much more significant role for brands. Digital marketing skills are essential in order to achieve all of the things being asked of today's marketing departments. Staying abreast of digital marketing trends can be difficult with the current fast-paced landscape of martech. Not to mention, marketers need to be able to use their best judgment when determining how to prioritize investments in order to best leverage limited available budget. Here are some digital marketing trends you should consider for investment in the near future to help stay ahead of the industry curve.
Content marketing is always changing. It's not something you set and forget. With more access to data and a better understanding of your buyers' preferences, you may always be fine-tuning your approach to content marketing. For those looking for what's now and what's next, we're sharing emerging trends that have increased in popularity throughout the year. Learn why they matter and how you can apply them to your content marketing plan.
By now, seasoned marketers understand that a strong content marketing strategy isn't just a handy feature but an essential component in achieving their brand's greater vision. In a short time span, content has moved from a marketing novelty to a marketing need. For pros who already have the best practices in place, 2019 planning is all about exploration and experimentation with new trends and tactics. This January, see how you can shake up your strategy and use innovative content to tackle specific challenges, whether that's raising visibility or building a more authentic social presence. Not sure where to start?