These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are spending more time in focusing on the broader business strategy instead of just focusing on advertising. The infographic titled, "Let's Talk about Customer Experience". According to Gartner study, in the coming years, most of the companies are expected to compete predominantly on the basis of customer experience. Delivering a satisfied and excellent customer experience is the new battleground of the brands.
Think of the last time you called a customer service line and talked to a human--did it feel like you were talking to an actual person, or was the conversation robotic and simply followed a script? Instead of enjoying a real conversation, too many brand interactions end up feeling impersonal and disinterested. Customers leave the conversation feeling frustrated or belittled instead of satisfied and accomplished. A lot of the problem comes from turning people into robots. We hire people to interact with customers and then tell them to talk like robots.
Artificial Intelligence (AI) is estimated to increase hotel revenues by over 10% and reduce costs by 15%.Some of the practical examples of how hotels can manage the guest experience include increasing operational efficiencies, improving in-stay experiences through targeted communication and personalization brought about by AI technology.
PlayStation Experience kicks off today in Anaheim, California, offering a weekend of gaming, Capcom and Call of Duty eSports tournaments, and plenty of news for fans of Sony's wares. The keynote starts at 10AM PT / 1PM ET and it's poised to feature a handful of game announcements and information about the PlayStation 4, PS4 Pro and PS VR as we head into 2017. Catch it all live right here, regardless of your proximity to Anaheim. Sometimes, the internet truly is incredible. We're live at PlayStation Experience this weekend, so stay tuned for developer interviews and hands-on impressions of some of the coolest games at the show.