Vizio made a splash at CES back in January when it announced that it was jumping into the OLED market, and now the TV manufacturer says its first two OLED 4K TV models will arrive this fall with enticingly affordable price tags. Vizio is also teeing up the rest of its 2020 TV and soundbar lineup, including its new P-Series quantum-dot 4K LCD TVs powered by a revamped image processor, its new flagship Elevate soundbar with swiveling upfiring drivers, and its updated SmartCast 4.0 smart TV software. While Vizio first spilled the beans about its OLED plans back at CES, it's only now serving up more details about its upcoming OLED models. Cutting right to the chase, we're talking two models, both of which are slated for fall: a 65-inch OLED TV for $2,000, and a 55-inch version for $1,300. While a $2,000 TV might sound pricey for Vizio, a brand known for its moderately priced televisions, it's actually a bargain compared to LG's upcoming 65-inch CX-series OLED, which is slated to sell for $2,500.
"We're all about being disruptive," said Vizio product manager Carlos Angulo at the manufacturer's 2018 product introductions in New York this week. And clearly, Vizio is on its game again with new 4K smart TV lines boasting higher specs at razor-sharp (i.e., low) profit margins. For starters, all four of its smart TV collections (D-, E-, M-, and P-series) now support a multiplicity of HDR signal coding formats that crank up picture color and contrast: Not just with the 4K-mandated HDR-10 standard, but also the more aggressive (frame-by-frame image-adjusting) Dolby Vision format as well as the new-kid-on-the block HLG (Hybrid Log Gamma). Still in the test phase in the U.S., Angulo said HLG is the most efficiently coded and the only format for expanding picture range "that's suitable for on-the-fly live sports events." Angulo said those are the reasons "why cable and satellite TV services are getting behind it."
We got a peek at Vizio's new 4K TVs at CES back in January, (Remember January? It was when we still went places and saw people) and now they're closer to rolling out, complete with model numbers and prices. That includes the company's first 4K OLED sets that promise a borderless aesthetic, and of course, the technology's precision lighting control that provides deep blacks and excellent contrast. When the 65- and 55-inch OLEDs go on sale this fall they'll cost $2,000 and $1,300, respectively. Compare that to LG's BX series OLED that cost $2,200 and $1,500 in the same sizes, and you can see that a price war is coming... eventually.
The P-Series Quantum is positioned between the excellent P-Series Quantum X and the more affordable M-Series Quantum. As you might guess from the naming scheme, almost all of Vizio's 2020 TVs feature quantum dots, microscopic nanocrystals that enhance color saturation. They also all feature full-array local dimming (FALD) backlights, which make for better than average contrast--especially during HDR viewing. Time in the lab revealed something we already assumed: the P-Series Quantum is excellent. In fact, the only reason to spring for the higher-end Quantum X is if you really want top-of-the-line brightness and color performance.
If you're in the market for a 4K TV this year, Vizio's latest lineup is filled with several compelling options. In fact, the only issue is that it might be tough to figure out which model is best for you. First, there's the new P-series Quantum, which is Vizio's brightest and most feature-packed TV ever. But the rest of the company's P- and M-series sets are also cheaper and better equipped than before. An abundance of choices is ultimately a good thing for shoppers, of course -- just be prepared to do your homework.