Ten thousand creatives and designers, have descended on San Diego for the annual pilgrimage that is Adobe Max, showcasing the 2017 updates to its all-powerful Creative Cloud suite of software. Principal among its announcements was Adobe Sensei, the company's latest foray into artificial intelligence that will work across all three of its clouds – Document, Marketing and Creative. According to Adobe, Sensei (the Japanese word for teacher) is a new framework and set of intelligent services for dramatically improving the design and delivery of digital experiences. Adobe Sensei's intelligent services tackle today's complex experience challenges – including image matching across millions of images, understanding the meaning and sentiment of documents and finely targeting important audience segments – leveraging machine learning, artificial intelligence (AI) and deep learning capabilities. This announcement builds upon the machine learning capabilities unveiled in Adobe Marketing Cloud at Adobe Summit in March.
Adobe on Wednesday introduced two new platforms that bring machine learning, artificial intelligence and 3D image design to its cloud portfolio. First up, the creative software giant rolled out Sensei, which it describes as "a framework and set of intelligent services built into the Adobe Cloud Platform." Adobe says it's been using machine learning and AI in its creative applications for years, with tools such as Facial Recognition, and the Content-Aware fill in Photoshop. Sensei extends across the technology across all of Adobe's cloud properties, including Creative Cloud, Adobe Document Cloud and Adobe Marketing Cloud. Adobe is also committing to "significantly increase" its investment in the development of new services within Sensei that will span the Adobe Cloud Platform.
Adobe first unveiled its Photoshop for iPad app last year, promising a desktop-level experience for iPad users. Today, at its annual Max conference in Los Angeles, California, the company has finally launched the app on Apple's App Store. Adobe has also announced Illustrator for the iPad, Fresco for Windows, and a brand new Photoshop Camera app that uses the company's Sensei technology. Besides, Adobe has also announced a slew of updates to its Creative Cloud portfolio. Adobe Aero This year, it appears that Adobe is making a big bet on artificial intelligence to drive its next-generation mobile apps and services.
At its big MAX 2018 shindig, Adobe unveiled a host of new apps for content creators on the go, including a new video editor called Premiere Rush CC for YouTubers and Photoshop CC for iPad. It also unveiled Project Aero, a new AR app designed for artists and designers, along with new versions of most of its major apps and updates to its Sensei AI assistant. First unveiled as Project Rush in June 2018, Premiere Rush CC is a new, easier-to-use version of Premiere Pro CC aimed at YouTubers and other video content creators. It lets you do everything including capture, edit, color correction, audio and motion graphics, then publish your masterpiece to YouTube, Instagram and other social platforms. "Content creators do not have to be video, color or audio experts to publish professional-quality videos," Adobe said.