Apple buys an artificial intelligence startup called Emotient: Report – Tech2

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Apple bought Emotient, an artificial intelligence startup that reads people's emotions by analyzing facial expressions, the Wall Street Journal reported. The report did not specify the financial terms of the deal. The tech giant's plans for Emotient were not immediately clear, the Journal reported, confirming the news with an Apple spokeswoman. Emotient's software reads the expressions of individuals and crowds to gain insights that can be used by advertisers to assess viewer reaction or a medical practitioner to better understand signs of pain in patients. San Diego-based Emotient had previously raised 8 million from investors including Intel Capital, the Journal said.


Google glass could read your emotions - and send them to advertisers

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A new app for Google Glass claims to be able to tell you exactly how someone is feeling. Called Emotient, is can tell whether a person is happy, sad angry or confused - and can monitor an entire room of people at once. The firm says the technology could even be used by advertisers to gauge reactions to their products. The Emotient software processes facial expressions and provides an aggregate emotional read-out, measuring overall sentiment (positive, negative or neutral); primary emotions (joy, surprise, sadness, fear, disgust, contempt and anger); and advanced emotions (frustration and confusion). The Emotient software detects and processes anonymous facial expressions of individuals and groups that the Glass wearer sees to determine an aggregate sentiment read-out; it does not store video or images.


Apple's New AI will decode the 43 muscles in your face and help Siri2 understand you better.

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Computers Don't Know When You Are Happy--Apple Is Adding a Previously Unseen Dimension To Your Device From the moment you are born, assuming normal eyesight, we open our eyes and fixate on the 43 muscles that control 1000s of nuances of facial expressions and emotion intent in the face of our parents. They inform a reaction to how to interpret the world, an extended sensor to help learn the basic emotions and reactions to the world around us. "Emotient is the leading authority on facial expression recognition and analysis technologies that are enabling a future of emotion aware computing." In the Spring of 2013 a team of scientists and researchers at the Machine Perception Lab at University of California, San Diego, was forming the technology and the basic elements of what was to become Emotient. The founding team were widely regarded as spearheading the use of machine learning for facial expression analysis with over 20 years of experience pioneering machine learning and computer vision technology for facial behavior analysis. The team has published hundreds of peer reviewed scientific publications, starting in 1995, which have been cited by thousands of other researchers in the field.


Apple's New AI will decode the 43 muscles in your face and help Siri2 understand you better.

#artificialintelligence

Computers Don't Know When You Are Happy--Apple Is Adding a Previously Unseen Dimension To Your Device From the moment you are born, assuming normal eyesight, we open our eyes and fixate on the 43 muscles that control 1000s of nuances of facial expressions and emotion intent in the face of our parents. They inform a reaction to how to interpret the world, an extended sensor to help learn the basic emotions and reactions to the world around us. "Emotient is the leading authority on facial expression recognition and analysis technologies that are enabling a future of emotion aware computing." In the Spring of 2013 a team of scientists and researchers at the Machine Perception Lab at University of California, San Diego, was forming the techennlogy and the basic elements of what was to become Emotient. The founding team were widely regarded as spearheading the use of machine learning for facial expression analysis with over 20 years of experience pioneering machine learning and computer vision technology for facial behavior analysis. The team has published hundreds of peer reviewed scientific publications, starting in 1995, which have been cited by thousands of other researchers in the field.


Apple's Latest Move Could Help It Compete With Google

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Across Silicon Valley, technology companies are scrambling to make their software smarter with the help of artificial intelligence. Both Apple and Google have made significant improvements to their virtual assistants, Siri and Google Now, that help them better understand what a user might need before he or she asks. Meanwhile, Facebook has unveiled plans to create its own intelligent chat bot that can perform tasks on your behalf. As of this week, Apple has more firepower in the AI department. The Cupertino, Calif.-based company has purchased Emotient, a company that uses artificial intelligence to interpret a person's emotions, The Wall Street Journal first reported Thursday.