In a smart city environment, citizens use social media for communicating and reporting events. Existing work has shown that social media tools, such as Twitter and Facebook, can be used as social sensors to monitor events in real-time as they happen (e.g.\ riots, natural disasters and sport events). In this paper, we study the reactions of citizens in social media towards train disruptions within a city. Our study using 30 days of tweets in a large city shows that citizens react differently to train disruptions by, for instance, displaying unique behaviours in tweeting depending on the time of the disruption. Specifically, for working days, tweets related to train disruptions are typically generated during rush hour periods. In contrast, during weekends, urban citizens tended to tweet about train disruptions during late evenings. Using these insights, we develop a supervised approach to predict whether a train disruption tweet will be retweeted and propagated on the social network, by using features, such as time, user, and the content of tweets. Our experimental results show that we can effectively predict when a train disruption tweet is retweeted by using such features.
These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage with customers. Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.
Many years ago, I had the privilege of interviewing the noted CEO of a major, successful airline. At the end of the interview, I asked if he thought the then-new, innovative, low-cost startup People Express Airlines would survive. "That's a totally stupid, irrelevant question – it doesn't matter whether they survive or not," he responded. "When someone enters your industry or competes with you who has little cost of money and no concern for or concept of profitability, it's your industry as you know it that will not survive. 'People Distress' will lead to the bankruptcy of every airline. The question you should have asked is whether any of us will be able to act properly to survive."
It may not be a return of the Beast from the East, but snow and ice are expected to cause widespread travel disruption in the UK in the coming days. Drivers have already faced delays, a number of schools in Scotland have shut, and the Met Office is predicting up to 10cm (4in) of snowfall on higher ground. People will begin to wonder whether their journey to work will be disrupted and, if so, what are their rights to take the day off. In most cases you are not automatically entitled to pay if you are unable to get to work because of travel disruption or bad weather. If your employer normally provides your travel to work and this has been cancelled because of the bad weather you should still be paid, according to the employment advice and conciliation service Acas.