As realisation of the importance of doing business ethically is growing, this too is spreading to the marketing domain, and to digital marketers. Digital marketing has brought many new and innovative ways to market to potential and existing customers. Evidencing this, almost 4,000 (3,800) marketing technology tools are now available to marketers. These are increasingly capable and can gather a good deal of information from customers. This, among other drivers has led to a growing need for ethics in digital marketing.
This is a Little Guide To Ethics In Digital Marketing in two parts. In the first part of our guide to ethics in digital marketing, we looked at why there is an increasing need for such a guide. We look at the core steps to implement proper digital marketing ethics and also examined the challenges that new technologies bring in terms of ethics for digital marketers. In part two we will look at some guidelines for ethics in digital marketing in all its different branches. The Internet and social media, has brought us wonderful things.
Personalization will dominate the marketing landscape. AI marketing platforms give us the power to track a customer's journey, understanding their actions and motivations at a deeper level than ever before.vii Today's market is ultra-competitive, which means that marketers must hit the right person with the right solution at the right time and for the right price. AI marketing gives organizations the tools to do this successfully. This type of precision marketing will become the norm in 2020.
This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. And why wouldn't they be? After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. "Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses ...
"AI may compete with an employee able to earn $100 per hour sometime between 2027 and 2055." "The creativity of evolution is not limited to the natural world: artificial organisms evolving in computational environments have also elicited surprise and wonder from the researchers studying them". There is a great deal of buzz, but not a great deal of concrete information, on what artificial intelligence will mean for marketing roles over the next several years. Being a marketer myself I don't think I am exaggerating when I say I'm concerned that I may be part of a dying breed. There have been big shake-ups in marketing since the 1990s with the advent of digital, and again since the late 00s with social media; but marketers have for the most part been able to adapt. My gut – and everything I've read - tells me this is something far more disruptive.