Facebook has been warned that "enough is enough" by top advertisers as the company faces an increasing backlash from the Cambridge Analytica scandal. UK ad industry representatives will meet with Facebook's European vice president Steve Hatch on Friday to demand answers from Facebook about allegations that millions of profiles were harvested and used to influence voters. Trade body ISBA, which represents more than 3,000 brands, wants a full account of what happened as well as reassurances over how users' personal data is secured. If Facebook cannot instil confidence that people's personal data is safe, advertisers will start threatening to pull their content from the platform, the boss of one of the UK's highest-profile ad agencies said on Thursday. "I don't think they're bluffing.
The academic researcher who harvested personal data from Facebook for a political consultancy firm said Tuesday that the idea the data was useful in swaying voters' decisions was "science fiction". "People may feel angry and violated if they think their data was used in some kind of mind-control project," Aleksandr Kogan, the now notorious Cambridge University psychologist whose app collected data on up to 87 million Facebook users, said during a US senate hearing. The data is entirely ineffective." Kogan's appearance before the Senate comes three months after the revelation that he had transferred his giant dataset to Cambridge Analytica, a now defunct political consultancy that worked on Donald Trump's presidential campaign. The scandal set off political shockwaves in the US and UK.
NEW YORK – Facebook will begin alerting users whose private data may have been compromised in the Cambridge Analytica scandal starting Monday. All 2.2 billion Facebook users will receive a notice on their feeds titled "Protecting Your Information." It will have a link to information on which Facebook apps they use and what information they have shared with those apps. In addition, 87 million users whose data might have been shared with Cambridge Analytica will get a more detailed message informing them of that fact. The political data-mining firm allegedly used ill-gotten Facebook user data in its efforts to sway elections.
It's hard to find a positive side to the recent Facebook/Cambridge Analytica (CA) scandal. But if there is one, it's that it's caused tech companies, lawmakers and users to think more deeply about personal data, how it's being used and who actually owns it. Facebook says that you, the user, are the sole owner of whatever information you consent to share with it. But it will use that data to offer you a free service based on targeted ads. The thing is, Facebook makes billions of dollars doing that, and there are some people who believe you should be getting a piece of it.
"It is not easy to protect 1.4 billion people every day. But if Facebook wants to be the home where all those people share their likes and heartbreaks and plans and politics with acquaintances online, it had better try a lot harder." That was the thrust of the news on March 17, when the Observer of London and the New York Times revealed that analytics firm Cambridge Analytica improperly obtained data from 50 million Facebook accounts. The company, which worked with both Senator Ted Cruz and Donald Trump on their 2016 presidential campaigns, then attempted to build psychological profiles of potential voters -- with the hopes of using them to determine whom to target. But in this case, unlike other recent privacy breakdowns -- like the Equifax data breach that put 145.5 million accounts at risk -- thieves or hackers did not steal information.