A 2019 survey by PWC showed that over 90% of consumers aged between 18–64 years had sought knowledge about voice technology, while over 70% had used it at least once. This massive wave of consumers adopting voice technology for home improvement and ease-of-usage has ushered in a new age for voice assistance. The new consumer trend has also had a positive impact on the business world. The voice assistant market that was worth USD 11 billion in 2019 is now expected to grow by 17% by 2025. As a result, every year more companies are exploring AI-based voice technologies and finding ways to implement voice assistants both internally and externally for cost savings, automation, business intelligence (BI), and better customer experience.
Americans welcomed voice assistants into their homes on claims that Siri, Alexa and Google Assistant would be like quasi-human helpers, seamlessly managing our appointments, grocery lists and music libraries. From 2019 to 2021, the use of voice assistants among online adults in the United States rose to 30 percent from 21 percent, according to data from market research firm Forrester. Of the options, Siri is the most popular -- 34 percent of us have interacted with Apple's voice assistant in the last year. Amazon's Alexa is next with 32 percent; 25 percent have used Google Assistant; and Microsoft's Cortana and Samsung's Bixby trail behind with five percent each.
Samsung has faced a tough slog getting Bixby to the masses, but now its voice assistant is accessible in more than 200 countries including the UK, Australia, Canada and South Africa. It's been available in South Korea and the US since July, when it launched after months of delays. Part of Bixby's appeal is its positioning beyond that of a simple voice assistant. Samsung claims it learns over time, recognizing "natural language" to make interacting with your phone easier and more intuitive. It understands cross-application commands and thanks to deep integration it can be accessed without any interruptions to what you're already doing on-screen.
Sometimes, the same old robot voice just won't cut it. Sure, we may be living in the digital age, but not everything has to sound like it. And with Google's virtual assistant becoming more conversational with every update, you'll want to choose a voice you don't mind interacting with several times throughout the day, every day. Google has programmed eight different voice options in a variety of human-like pitches to give the virtual assistant life. These voices are different than the one you may have heard in real life or TV ads.
It is researched that 46 percent of US citizens use voice assistants. Observing the strong presence of voice assistants, banks, financial, service and insurance (BFSI) firms have actively adopted enterprise voice assistants for both internal (employees) and external (customers) purposes. It is said that JP Morgan & Co is enabling its clients by allowing access to research and analytics reports through voice chatbots. Also, twelve thousand field agents to be powered by voice assistant's capabilities, states Mark Madgett, the New York Life Insurances VP. Users can inquire about their account balance, latest transactions, fixed deposits, recurring deposits, loan balance, etc.