Dentsu plans roadside ads that change according to driver's vehicle

The Japan Times

In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world. Dentsu's team, with support from chipmaker Intel Corp. and three other information technology companies, will start running outdoor digital ads as early as June that collect and analyze people's interests and instantaneously promote products to them based on their data. Targeted advertising is already in wide use on the Internet. Based on such data as web browsing history and purchase history, advertisers are looking to judge consumers by demographics or personal traits so they can hawk the items or services most likely to attract them. The first step will be to set up a digital sign board specifically tailored for drivers near a major highway in Tokyo.

Marketing Measurement – Analytics is Changing the Mix


"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker, a department store merchant and marketing pioneer in the late 19th and early 20th century (as well as Postmaster General from 1889 to 1893), is reputed to have made this statement and advertisers have been wrestling with the question ever since. Enter the science of marketing measurement. In the early days the questions revolved around the effectiveness of newspaper advertising and then radio advertising and fairly rudimentary techniques were utilized by consumer packaged goods companies which had good data, large advertising budgets and managed multiple brands to measure how this advertising performed. The business of marketing measurement matured during the 1990's as consulting businesses and econometric modeling groups within advertising agencies emerged and focused on developing better insights into the increasingly complex array of marketing spend options. Companies such as Hudson River Group, Marketing Management Analytics ("MMA") and consulting firms including Mercer and Bain Consulting developed practices that typically served Fortune 500 companies.

Increasing adoption of Artificial Intelligence is likely to impact the major revenue generating industries


Industries such as healthcare, government service, IT and telecommunication, media and advertising, BFSI, retail, travel, tourism, and hospitality create a huge amount of data base which is difficult to maintain by the conventional computing system. However with the introduction of artificial intelligence in these industries processing and managing of database became much efficient and rapid. Manufacturing is one of the first industry to take advantage of emerging AI technology, especially in the manufacturing process where robots were used to assemble and package products. Moreover, with the advent of technology, advanced robots will be able to perform complex operation in the manufacturing process such as assembling and testing of smart homes, smart city, vehicles, and electronics. Healthcare is another industry largely impacted by the deployment of AI technology.

2018-19 Presidential Fellows in Data Science -- Data Science Institute


This project aims to develop opportunities for teachers to practice dialogue techniques in realistic but safe, virtually simulated environments. Rather than forcing young teachers to first encounter these conflicts in real situations, Adewole and Bywater will build a simulator to enable teachers to practice having difficult conversations using immersive 3D virtual reality. The system will create realistic settings that involve conversations between the teacher and a diverse group of artificially intelligent virtual students. In this project, we will learn and evaluate adaptive emotion regulation (ER) strategies for socially anxious individuals by developing methods that combine network analysis with reinforcement learning in an off-policy setting. This interdisciplinary collaboration between psychology and engineering permits a deeper understanding of the dynamics of ER in real life.

Artificial Intelligence, MD: Wellness for the Workplace


Artificial Intelligence (AI) is the new MD of corporate wellness. That is, artificial intelligence or machine learning--names and definitions differ, while no one differs about the distinction between conventional computing and autonomous technology--AI can now transcend its own coding to examine the code of life itself; identifying information that no person has the speed or accuracy to match, so all people can benefit from the way AI deconstructs the DNA of data, so business experts can review what was previously too hard to find and too much of a financial hardship to bear. The men and women who analyze this data are at the forefront of a revolution in wellness. If that statement sounds too grandiose, if it seems more promotional than practical, I say: Look around you. Look at the screen before you.