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Fox AI predicts a movie's audience based on its trailer

Engadget

Modern movie trailers are already cynical exercises in attention grabbing (such as the social media-friendly burst of imagery at the start of many clips), but they might be even more calculated in the future. Researchers at 20th Century Fox have produced a deep learning system that can predict who will be most likely to watch a movie based on its trailer. Thanks to training that linked hundreds of trailers to movie attendance records, the AI can draw a connection between visual elements in trailers (such as colors, faces, landscapes and lighting) and the performance of a film for certain demographics. A trailer with plenty of talking heads and warm colors may appeal to a different group than one with lots of bold colors and sweeping vistas. Notably, the deep learning approach already appears to work in real world conditions.


Fox is using machine learning to predict which movies will be hits

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The movie studio 20th Century Fox developed a machine learning algorithm that it's using to predict who will like new movies. The system, described in a paper published on the preprint server ArXiv in late October, analyzes and categorizes movie trailers based on the objects and people it detects in them. Other films with similar trailers, according to the algorithm, will likely appeal to similar audiences. For instance, a blog post about the algorithm details how it interpreted the X-Men film "Logan." After watching the trailer, the top four labels picked up by the algorithm were "tree," "facial hair," "car," and "man," which led the algorithm to recommend the visually-similar film "The Revenant," perhaps because of all the beards and forests.


Transcendence Official Trailer #1 (2014) - Johnny Depp Sci-Fi Movie HD

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Transcendence Official Trailer #1 (2014) - Johnny Depp Sci-Fi Movie HD Two leading computer scientists work toward their goal of Technological Singularity, as a radical anti-technology organization fights to prevent them from creating a world where computers can transcend the abilities of the human brain. The Movieclips Trailers channel is your destination for the hottest new trailers the second they drop. Whether it's the latest studio release, an indie horror flick, an evocative documentary, or that new RomCom you've been waiting for, the Movieclips team is here day and night to make sure all the best new movie trailers are here for you the moment they're released. In addition to being the #1 Movie Trailers Channel on YouTube, we deliver amazing and engaging original videos each week. Watch our exclusive Ultimate Trailers, Showdowns, Instant Trailer Reviews, Monthly MashUps, Movie News, and so much more to keep you in the know.


The Big Short Official Trailer #2 (2015) - Christian Bale, Brad Pitt Movie HD

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Follow us on TWITTER: http://bit.ly/1ghOWmt The Big Short Official Trailer #2 (2015) - Christian Bale, Brad Pitt Movie HD The men who made millions from a global economic meltdown. The Fandango MOVIECLIPS Trailers channel is your destination for the hottest new trailers the second they drop. Whether it's the latest studio release, an indie horror flick, an evocative documentary, or that new RomCom you've been waiting for, the Fandango MOVIECLIPS team is here day and night to make sure all the best new movie trailers are here for you the moment they're released. In addition to being the #1 Movie Trailers Channel on YouTube, we deliver amazing and engaging original videos each week.


IBM Watson created the first AI-made movie trailer, and its eerie

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Say what you will, but IBM Watson is one resourceful supercomputer. We've previously seen the AI describe the contents of photos, predict the most popular toys during Christmas season and gauge your emotional state – all of that with an exceptional accuracy. Now IBM Watson has added yet another skill to its arsenal as it just learned how to make movie trailers. Earlier this week, 20th Century Fox trusted the supercomputer with the task to create the trailer for its upcoming sci-fi drama Morgan. Our new event for New York is focused on quality, not quantity.