In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results?
Machine learning has changed the game for email marketers. Once hyped as the'next big thing', it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Language plays a huge part in why consumers respond to marketing (and why they don't). To figure out why its email engagement rates were declining, Dell partnered with Persado in 2016.
The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.
Despite the many obituaries, email is still a powerful marketing tool. People and businesses sent more than 281 billion emails per day in 2018, and that number is expected to increase to more than 333 billion by 2022. Today though, email marketing is getting a modern makeover. A growing number of marketers are using machine learning to improve their email strategies. Here are several ways this technology can improve this tried-and-true marketing channel.
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion, reports Julie Muhn at Finovate (Banking Technology's sister company). Persado One, the new offering, provides personalised emotional engagement at scale. The company says the new development represents the "most significant advancement to date" of Persado's AI platform. Available through the company's enterprise level of service, Persado One uses deep learning algorithms to deliver personalised messaging to a customer based on their emotional profile. The company is also launching a professional class of tools to help marketers predict response rates, generate higher performing campaigns, and refine language according to a brand's style.