In the world that is constantly changing, adaptability is a key characteristic; that should be owned by a business. Technology is growing continuously, and in order to remain moving through targeted goals, businesses need to constantly upgrade their plan as well as their marketing strategies. After the internet was introduced, there was a massive change in marketing. Businesses are no longer only using a traditional way to advertise their products or services and are shifting towards a more modern way called digital marketing. The broad scope of the internet is a great opportunity for large growth especially for businesses that upgrade their digital marketing budget.

There is no shortage of web marketing tactics and strategies that you should be using. In all my almost 20 years in the industry, there have only been a couple of times where we reached the limit of what we could do for a client. And that was before social media was a thing! Dig around enough, and you'll find some deeper-level strategies that you may not have thought about. Dig further, and you'll find some other strategies that kind of smack you in the head, leaving you wondering why you weren't already doing them.

TopRank Marketing was established in 2001 and under the leadership of co-founders Susan Misukanis and Lee Odden, has earned a reputation as a first-choice digital marketing agency for major brands including McKesson, Dell and LinkedIn.

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In January of 2020, Sirkin Research was commissioned by NewsCred to examine the top marketing initiatives and challenges faced by marketing executives and leaders related to marketing work management, such as campaign planning and budgeting, resource management, and performance measurement, to name a few. The Marketing Initiatives for 2020 survey research is based on nearly 100 survey responses from marketing directors and above in enterprise-level organizations, typically $1 billion or more in company revenue. The survey insights indicate that being able to measure and prove the impact of marketing efforts and being operationally efficient (maximizing time, budget, and resources) are top marketing initiatives for 2020. The initiatives that ladder up to the top goals, such as increasing output and improving processes, further stress the importance of marketing work management: that is, managing campaigns and marketing efforts in the most effective and efficient ways to reduce the bottlenecks that keep marketing work from getting done faster. As most CMOs and marketing leaders know, being able to measure and prove the impact of marketing efforts is an essential part of running a team.