Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. Meanwhile, artificial intelligence (AI) is also making waves in the industry. It's reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester. While combining marketing automation with AI seems like a potential way to prepare your business for the future, you may have questions. What are some best practices to implement?
How do I get started with text message marketing? As a marketer, it's a question you've likely asked yourself. You're aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS marketing software to deciding on your first campaign, the decisions in front of you can pile up. We know how challenging it can be to learn a new marketing tactic, which is why we created this guide that walks you through what choices you need to make before igniting your text message marketing campaign.
Social media has become a leading and valuable marketing platform in the last few years. With billions of active social media users, it is now possible to take your marketing message to literally any corner of the earth. Social media marketing and engagement is all the rage these days. Marketers craft engaging social media content each day and share it with the world. But what is it that makes one piece of content better than others?
The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. In fact, you can think of AI as just a superior form of data analytics or social media metrics that you already use. Take a data analysis tool that you probably already use in your daily marketing life – Google's analytics package. Using this tool, you can see which visitors are coming to your website, which pages they are visiting, and which search terms brought them in the first place. You can also see which devices they are using and which browsers they are using.