In the last years, Sentiment Analysis has become a hot-trend topic of scientific and market research in the field of Natural Language Processing (NLP) and Machine Learning. Below, you can find 5 useful things you need to know about Sentiment Analysis that are connected to Social Media, Datasets, Machine Learning, Visualizations, and Evaluation Methods applied by researchers and market experts. Sentiment Analysis examines the problem of studying texts, like posts and reviews, uploaded by users on microblogging platforms, forums, and electronic businesses, regarding the opinions they have about a product, service, event, person or idea. The most common use of Sentiment Analysis is this of classifying a text to a class. Depending on the dataset and the reason, Sentiment Classification can be binary (positive or negative) or multi-class (3 or more classes) problem.
Sentiment analysis is the computational study of opinionated text and is becoming increasing important to online commercial applications. However, the majority of current approaches determine sentiment by attempting to detect the overall polarity of a sentence, paragraph, or text window, but without any knowledge about the entities mentioned (e.g. restaurant) and their aspects (e.g. price). Aspect-level sentiment analysis of customer feedback data when done accurately can be leveraged to understand strong and weak performance points of businesses and services, and can also support the formulation of critical action steps to improve performance. In this paper we focus on aspect-level sentiment classification, studying the role of opinion context extraction for a given aspect and the extent to which traditional and neural sentiment classifiers benefit when trained using the opinion context text. We propose four methods to aspect context extraction using lexical, syntactic and sentiment co-occurrence knowledge. Further, we evaluate the usefulness of the opinion contexts for aspect-sentiment analysis. Our experiments on benchmark data sets from SemEval and a real-world dataset from the insurance domain suggests that extracting the right opinion context is effective in improving classification performance.Specifically combining syntactical features with sentiment co-occurrence knowledge leads to the best aspect-sentiment classification performance.
What are the limits of automated Twitter sentiment classification? We analyze a large set of manually labeled tweets in different languages, use them as training data, and construct automated classification models. It turns out that the quality of classification models depends much more on the quality and size of training data than on the type of the model trained. Experimental results indicate that there is no statistically significant difference between the performance of the top classification models. We quantify the quality of training data by applying various annotator agreement measures, and identify the weakest points of different datasets. We show that the model performance approaches the inter-annotator agreement when the size of the training set is sufficiently large. However, it is crucial to regularly monitor the self- and inter-annotator agreements since this improves the training datasets and consequently the model performance. Finally, we show that there is strong evidence that humans perceive the sentiment classes (negative, neutral, and positive) as ordered.
With the development of Web 2.0, sentiment analysis has now become a popular research problem to tackle. Recently, topic models have been introduced for the simultaneous analysis for topics and the sentiment in a document. These studies, which jointly model topic and sentiment, take the advantage of the relationship between topics and sentiment, and are shown to be superior to traditional sentiment analysis tools. However, most of them make the assumption that, given the parameters, the sentiments of the words in the document are all independent. In our observation, in contrast, sentiments are expressed in a coherent way. The local conjunctive words, such as “and” or “but”, are often indicative of sentiment transitions. In this paper, we propose a major departure from the previous approaches by making two linked contributions. First, we assume that the sentiments are related to the topic in the document, and put forward a joint sentiment and topic model, i.e. Sentiment-LDA. Second, we observe that sentiments are dependent on local context. Thus, we further extend the Sentiment-LDA model to Dependency-Sentiment-LDA model by relaxing the sentiment independent assumption in Sentiment-LDA. The sentiments of words are viewed as a Markov chain in Dependency-Sentiment-LDA. Through experiments, we show that exploiting the sentiment dependency is clearly advantageous, and that the Dependency-Sentiment-LDA is an effective approach for sentiment analysis.
If so, you've come to the right place. This guide will briefly explain what sentiment analysis is, and introduce companies that provide sentiment annotation tools and services. Sentiment analysis is the process of identifying the emotion and/or opinion within unstructured text. The text can be in the form of customer reviews, social media posts, and more. This process allows you to accurately gauge customer opinion about your brand, products, or services.