Successful patient engagement is a hallmark of success in the world of digital health. Thinking beyond the mobile app or wearable technology itself, Neura, a Silicon Valley-based company that was founded in 2013, has created a software platform that leverages artificial intelligence (AI) to improve patient engagement for better health outcomes. By integrating with Neura's SDK, digital health technologies can dynamically key off of activity and lifestyle factors from the physical world around the user to contextualize the user experience for each individual. Today, Neura's platform is already being used to impact the $300B challenge of medication adherence. Medgadget had a chance to sit down with CEO and Co-Founder Gilad Meiri to learn more about Neura's platform and the company's vision for improving patient engagement.
In mobile marketplaces like the Apple App Store or the Google Play Store, there are thousands of apps that help track or care for personal health. And by and large, consumers have been big fans of these apps. According to an estimate from the Food and Drug Administration (FDA), more than 500 million smartphone users are actively using a health care-related application. And, according to the FDA's projections, more than 1.5 billion smartphone users will have downloaded a mobile health app by 2018. While these apps may enable users to take better care of their personal health, because they are designed for use by a mass audience, they often lack the personalization and one-on-one experience that health care typically requires.
Neura has announced plans to make its personal artificial intelligence (AI) service and ecosystem commercially available after successfully raising $11 million in a Series A funding round. The funding round was led by AXA Strategic Ventures and existing investor Pitango Venture Capital, and was joined by Liberty Israel Venture Fund and Lenovo Group. Speaking to ZDNet, Neura CEO Gilad Meiri said just shy of launching the company three years ago, the company is now ready to make its AI ecosystem commercially available. Neura has developed technology based on data collected from human behaviours, and plans to make the information accessible to help enhance apps and devices through personalisation. "You have Fitbit that looks into steps, and Weather.com that looks at the weather, but no one is circling around a human to create a holistic sense of what's going on.
Neura, a personalization platform for app developers, today announced the launch of Moments, which aims to synthesize a smartphone user's situation within a specific context, place, and time. "It delivers personalization that is based on the real world," Neuro CEO Amit Hammer told VentureBeat in a phone interview. "It discovers the preferences and needs of people so it can serve them better." Here's how it works: Neura taps a well of data from devices like smartwatches, door locks, body weight scales, appliances, home security systems, and more, partnering with internet of things (IoT) manufacturers like Philips. Its "hybrid" AI engine ingests the data and learns users' sleep schedules and daily routines, which it uses to populate cloud-hosted profiles that Neura calls True Personas.
You're probably used to waking up to coffee, thanks to a pre-programmed machine. But what about an oven that offers breakfast options based on your health and recipes designed around your level of activity for the day? Or a thermostat that adjusts for the day's weather and knows when you're headed out? Or plumbing that alerts you to the exact location of a leak, or plugs that deliver electricity only when you need an item to work? Today Neura is introducing an AI solution that makes all of this a reality – turning IoT environments into truly connected universes that allow companies to connect to their customers during the most meaningful moments.