Who should brands partner with: Celebrity influencers or everyday influentials?

ZDNet

Video: Do social networks influence perception? Recent research has found that 86 percent of marketers and 89 percent of influencers are using Snapchat less for influencer marketing campaigns than they did last year. The influencer marketing study was conducted by New York-based influencer marketing network Activate (previously called Bloglovin'). It interviewed over 800 social media influencers and 100 marketers to find out about the influencer marketing industry. The study showed that Instagram and blogs are the two social channels that are experiencing the most activity.


Is celebrity influencer marketing dead?

ZDNet

Over half of brands want extended brand reach and hope to achieve this through influencers. But are current influencer programs delivering the value they could be? The 2018 Sprout Social index shows that almost half (46 percent) of marketers believe that using influencers is vital, but less than one in five (19 percent) actually have budget for it. We are almost twice as likely to consider a product recommended from a friend rather than an influencer or celebrity. Almost two-thirds (61 percent) of consumers said they would be more likely to research a product or service that was recommended on social by a friend compared to one in three (36 percent) for influencers or celebrities.


Are Instagram influencers cheating advertisers? New tool can identify who to avoid

ZDNet

Influencer marketing is the fastest-growing online acquisition channel. High demand of influencers provokes bloggers to buy fake followers, likes and comments to enhance their advertising revenue from brands. Louisville, Kentucky is building a unique bridge between the smart city and the smart home. Here's what communities and citizens can learn about the benefits of the onrushing digital transformation. It is a constant challenge for brands to identify which platform is going to be the most successful to invest marketing dollars, and which platform will be able to capture the market -- especially for younger consumers.


What trends will dominate influencer marketing in 2018?

ZDNet

Throughout 2017, influencer marketing grew significantly. Although a comparatively new form of marketing, influencer marketing enables brands to increase awareness, and reach new audiences through influencers communicating with their followers across social media platforms. SaaS had a major impact on the way companies consume cloud services. This ebook looks at how the as a service trend is spreading and transforming IT jobs. By using highly targeted influencers, 63 percent of marketers increased their budgets for 2017 and over a third of marketers spent up $5,000 on influencer marketing.


One in three trust an influencer's words over what a brand says

ZDNet

Video: Do social networks influence perception? In 2017, micro-influencers were shaking up the way brands worked with social media. Non-celebrity influencers were more likely to drive purchases, and nano influencers tempted brands with fixed fees. But has the age of the smaller influencer passed? This new report seems to provide evidence of that.