Some love it so much that they'd rather chop off a finger than stay offline forever, according to a new survey. In March, researchers at AT&T asked over 2,000 Americans what they'd give up to stay connected, and people admitted that they'd part with some pretty essential things. Their answers, which are meant to be more fun than scientific, illustrate the extent to which the Internet has become a nearly indispensable feature of modern life. A full third of respondents said they would sacrifice a digit. Another third said they'd ditch their sense of taste.
Consumers are checking their smartphones more than 9 billion times a day and 89 percent of those folks are also watching television, according to a Deloitte & Touche survey. Louisville, Kentucky is building a unique bridge between the smart city and the smart home. Here's what communities and citizens can learn about the benefits of the onrushing digital transformation. The gist of Deloitte survey is that person-to-person communications is being altered by smartphones. That news isn't new, but Deloitte noted that screenaholics are going to impact business models revolving around the Internet of things.
The study described above, the first for 2017, examines consumers' channel usage. Remaining studies for 2017 will explore, in order: Consumers' behaviors, attitudes and satisfaction with the loan process as well as their approach to managing investments; households' management of finances; and awareness, familiarity, and usage of various payment methods. All respondents reported having used a checking account for payment or purchase within 30 days prior to the survey. The data was weighted to ensure that relevant demographic characteristics of the sample matched those of the U.S. General Population. All respondents (not just those meeting qualifying criteria) were weighted to U.S. Census Bureau demographic profiles for the U.S. population, age 18 on education, age, gender, race, income, region, household size and number of hours spent on the Internet (with targets for this variable coming from Nielsen Scarborough). Matt Wilcox is the Senior Vice President of Marketing Strategy and Innovation for Financial Services at Fiserv. Wilcox is a recognized industry expert on channels and payments, and is a frequent speaker at industry conferences on topics including payments, digital channels, marketing, multi-channel integration, social media and risk management. You can also follow Matt Wilcox on Twitter by clicking here.
People take their online lives very seriously, a point driven home sharply by a poll that found a large number of U.S. adults were willing to give up sex in real life for a full year if they had the assurance their various internet accounts were never hacked. The survey of 2,007 adults was conducted by Harris Poll on behalf of Dashlane, a password management service. When asked "I would give up sex for a year if it meant I never had to worry about being hacked/breached/having my identity stolen," 39 percent of the respondents answered in the affirmative. And that number went up to 43 percent in the 18-34 years age bracket. More women (44 percent) were likely to give up sex in exchange for online security than men (34 percent).
Are customers responding to predicted trends this year, and how is the industry measuring up to initial year-end predictions? Self-service programmatic ad provider Choozle recently conducted a survey of 502 consumers in the US (53 percent female and 47 percent male). It wanted to assess consumer experience with predicted trends across ad platforms, customer behavior, and personal data. Its 2018 Digital Advertising Trends survey explores consumer experience with trends that were predicted to impact the industry in 2018. The results revealed that consumer sentiment has shifted, and now opposes many of these predicted trends -- including the rise of video, voice, and ad blockers.