Collaborating Authors

The Batman of Tech - CMO by day, rock star by night

USATODAY - Tech Top Stories

LOS ANGELES - If you were to call Reid Genauer a real rock star of a chief marketing officer, you wouldn't be exaggerating. Genauer is a tech marketer by day for the video editing app Magisto--but he often spends weekends, with guitar in hand, in front of large crowds at clubs, performing with his band, Assembly of Dust. "I do this because music is a part of my DNA," says Genauer, Magisto's chief marketing officer, our guest on the extended weekend edition of the #TalkingTech podcast. "I can't imagine life without it. It's all I ever wanted to do, and I chased it with all of my being."

3 Low-Cost Video Tools for Social Media Marketers : Social Media Examiner


Need to do more marketing with video? Looking for video tools that are easy to use? In this article, you'll discover three tools to quickly and easily create polished, eye-catching videos for social media. Biteable lets you quickly create video ads, animations, and presentations. It offers more than 60 unique, cool templates to choose from.

Artificial Intelligence and Travel Video PhocusWire


The wave of video in the travel industry is less than a decade old, yet shortly after its marketing impact was starting to be understood, the social media sites took the spotlight.

How Marketers Can Use Experiential AI to Jump Start Video Marketing


Oren Boiman, CEO and co-founder of Magisto talks about how as marketers, we need innovation in digital video. Mass consumer adoption of video is forcing us to overcome the challenges of a fragmented audience and learn to manage risk. The field of video marketing is a particularly hot topic right now. Marketing innovation is being driven by mass consumer adoption of digital video in a myriad of shapes and sizes. In the broadest terms, the marketing trade is behind the curve and eager to fill the gap and find audiences beyond our reach.