There is a lot being said about the sharing economy at the moment, and conveniently last month Mastercard released a whitepaper The Sharing Economy: Understanding the Opportunities for Growth. I was reading it last night on the train back from London and in this post will share my notes. There are countless definitions of the sharing economy. Mastercard indicate that the natural instinct to share with one another combined with new technology that enables that sharing to happen in unprecedented ways will ensure that the sharing economy is here to stay. "..a socio-economic ecosystem that empowers people to share underutilised assets directly with others."
A Visa spokesperson responded: "Visa enables millions of merchants throughout the UK to access the benefits of digital payments, giving them the ability to reach billions of potential customers both in their local communities and across the globe. Visa has delivered to UK consumers some of the most secure and innovative payments solutions available anywhere in the world."
Mastercard announced its extended commitment to the Olympique Lyonnais (OL) women's team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely. The pandemic has had a ripple effect across the world of sports and entertainment--with the financial impacts affecting women's sports teams more heavily than their male counterparts. Mastercard has doubled down on its commitment to the women's OL team to ensure fans and players have opportunities to connect to their passion of football during these more difficult times. "We're pleased to extend our partnership with Olympique Lyonnais – it's a natural fit for us to work with these amazing athletes and highlight their accomplishments on and off the field to inspire the many generations to come," says Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard.
Mastercard has donated £150K which will be used by Professor Ivan Martinovic and his Systems Security Lab in ongoing research relating to various uses of biometric authentication and AR technology. The focus of the latest research project will be on the security and performance analysis of various biometrics authentication methods, especially voice-based biometrics, eye-movement biometrics, and authentication in mixed-reality environments.