From Apple s Siri to Google Allo, we are in the age of artificial intelligence, and it is getting integrated into our daily routines. Similar trends can be seen in the way we do our sales. Yes, you heard it right -- artificial intelligence is shaping our sales strategy. Right from sales prospecting to closing deals automatically, it has brought about a transformation. There is no need to fear for your jobs, however; artificial intelligence is only going to help those in sales focus on chasing the right customers and closing deals faster.
Artificial Intelligence is all over the news these days with companies like Google, Facebook and Apple investing heavily, but it can be hard for individual salespeople and entrepreneurs to know which services they can use without the need of a large IT staff or a corporate approval process. These services offer something unique like helping to find the right prospect to follow-up with, scheduling a meeting or finding insight on a customer. In each case, these services do not require any IT knowledge for setup, management, or maintenance. How many times have you engaged a prospect, but it took a large number of emails back and forth to schedule that next meeting? Instead you can use X.ai's assistant'Amy' who connects to your calendar and emails your contact on your behalf.
Debates about artificial intelligence (AI) cover a lot of theoretical ground, from whether smart robots will eliminate jobs (and/or the human race) to how we'll all fit neatly into a computer simulation after the singularity. There's a lot of philosophical meat on those bones to gnaw through. But before we let our imaginations run too wild, let's take a practical look at how AI is already transforming the way salespeople are connecting with prospects and closing deals. By detecting patterns in your emails using natural language processing, AI-enabled CRM tools can begin to anticipate your own responses and write emails for you. These systems can learn to pay attention to names of contacts, relevant dates, addresses, and key phrases ("Ugh, another meeting?") and begin to fire off responses for, at first, simple things like availability, and eventually more complicated bits of business like finding answers to specific questions or selecting appropriate attachments to send.
The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.