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Facebook Now Uses AI To Deliver More Tailored Ad Experiences To Users

#artificialintelligence

Facebook is rolling out several new features that use machine learning to deliver more personalized ad experiences to its users. It's no secret that people value content that is "personally relevant and meaningful" to them, and this, of course, also applies to Facebook News Feed content. However, creating personalized ads that can scale is a very time-consuming process and one that often takes up many resources. To help out, Facebook is rolling out new ad features that use the power of AI to automatically deliver ad experiences that are more tailored to each user. Facebook's system uses data and signals from its platform and with insights advertisers share, to make "predictions for who the right people are for a given message."


Facebook Now Uses AI To Deliver More Tailored Ad Experiences To Users

#artificialintelligence

Facebook is rolling out several new features that use machine learning to deliver more personalized ad experiences to its users. It's no secret that people value content that is "personally relevant and meaningful" to them, and this, of course, also applies to Facebook News Feed content. However, creating personalized ads that can scale is a very time-consuming process and one that often takes up many resources. To help out, Facebook is rolling out new ad features that use the power of AI to automatically deliver ad experiences that are more tailored to each user. Facebook's system uses data and signals from its platform and with insights advertisers share, to make "predictions for who the right people are for a given message."


Facebook Brings Machine Learning Into the Dynamic Ads Creation Process

#artificialintelligence

The social network's new dynamic formats and ad creative solution delivers a personalized version of an ad to everyone who sees it, based on formats they have proven more likely to respond to, such as collection and carousel. Facebook said in a blog post that this solution can be leveraged within Facebook dynamic ads when they are created for the catalog sales, traffic and conversions objectives in Ads Manager or via the Marketing API (application-programming interface). The social network added that it recently conducted a test with 12 ecommerce and retail advertisers and found that dynamic formats and ad creative outperformed carousel-only ads in driving lift across content views, add-to-cart, purchases and sales, with a 34% improvement in incremental return on ad spend, a 10% boost in life and a 6% drop in cost per incremental purchase. When brands are creating single-media ads for traffic, application installs and conversions objectives, they can add multiple text optimization, enabling them to input multiple options for the primary text. Facebook said in its blog post, "This allows our ad system to optimize for delivery and performance using variations of the text options provided, based on individual preferences identified by our machine learning models."


Predictions Series: Top 10 Trends in Digital Advertising in 2020

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As we approach the "visionary" year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets. Brands have begun to understand the power of advertising on Amazon and the unique opportunity it offers to capture people at the beginning of their purchasing journey. The Opportunity: Brands have flocked to Amazon for its revenue-generating ad capabilities. We expect this trend to continue in 2020 as Amazon refines its offering and advertiser use becomes more sophisticated.


Why Artificial Intelligence is the future of Video Advertising

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How has Video Advertising changed over the years? The evolution of advertising has seen some remarkable changes over the years. Not only this, but it changed up to the limit where it has adapted to new mediums and audience constantly. It has become more significant and personalized throughout history. If anything that had the biggest impact on the journey of video advertising and ad personalization is the INTERNET and its ability to collect billions of data points on the user.