CGI 'Influencers' LIke Lil Miquela Are About to Flood Your Feed

WIRED

It doesn't get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers. Wait, no, there's more: Bermuda refused to return the account unless Miquela promised to "tell the world the truth"--the truth being that Miquela is not a human being. And in case you haven't caught on yet, neither is Bermuda. Instagram Announces You'll Soon See "Newer" Posts In Your Feed Lil Miquela has been a source of fascination for many on Instagram since not long after her account launched in April 2016, but for her first two years of existence, no one could definitively say who or what was behind the operation. The Bermuda hack-slash-PR-stunt solved at least part of the mystery, linking Miquela to Brud, a Los Angeles-based startup that specializes in "robotics, artificial intelligence and their applications to media businesses"--but the entire saga remains a master class in postmodern performance art, with Miquela announcing that she was "no longer working with [her] managers at Brud." (For those who are curious about the nitty-gritty, The Cut has a good tick-tock of exactly how the hack and subsequent "reveals" played out.)


what we can learn about the cult of insta-influencers from lil miquela

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Miquela always has cute hair, two little pushed-up buns, and just the right amount of adorable freckles. Miquela is always hanging out in LA, wearing designer clothes, posting cute pics with her cute friends to her 1m followers on Instagram. She's just been to Coachella and had a great time watching Beyoncé. She took over Prada's Instagram for their autumn/winter 18 show in Milan. Miquela is very caring and loving.


Can AI-Powered CGI Creations Take Over the Influencer Space?

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"I'm sorry, this is crazy," said Jamie Chung as she scrolled through Instagram on her iPhone. The actress and "What the Chung" blogger was on a panel called "Influencers of the Future: Tastemakers or AI?" at SXSW in Austin back in March and had just learned about the CGI-generated model and musician Miquela Sousa, also known as @lilmiquela. As Chung pulled up Sousa's feed -- filled with designer fit pics and selfies -- so did the rest of the attendees in the audience. "When we had this conversation prior to talk about the topic, I thought, 'There's no way they're going to take over,'" said Chung to her fellow panelists, Finery co-founders Brooklyn Decker and Whitney Casey. "But after looking at this, I do think it's quite possible."


CGI 'Influencers' Like Lil Miquela Are About to Flood Your Feeds

#artificialintelligence

It doesn't get more 2018 than this: In mid-April, a Trump-supporting Instagram influencer named Bermuda hacked the account of fellow influencer Lil Miquela, who has over a million followers. Wait, no, there's more: Bermuda refused to return the account unless Miquela promised to "tell the world the truth"--the truth being that Miquela is not a human being. And in case you haven't caught on yet, neither is Bermuda. Instagram Announces You'll Soon See "Newer" Posts In Your Feed Lil Miquela has been a source of fascination for many on Instagram since not long after her account launched in April 2016, but for her first two years of existence, no one could definitively say who or what was behind the operation. The Bermuda hack-slash-PR-stunt solved at least part of the mystery, linking Miquela to Brud, a Los Angeles-based startup that specializes in "robotics, artificial intelligence and their applications to media businesses"--but the entire saga remains a master class in postmodern performance art, with Miquela announcing that she was "no longer working with [her] managers at Brud." (For those who are curious about the nitty-gritty, The Cut has a good tick-tock of exactly how the hack and subsequent "reveals" played out.)


"Omg girl I love your sneakers": Investigating the murky world of CGI influencers in fashion

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Lil Miquela is two things: a string of zeroes and ones, and the apex of Gen-Z cool. Born on Instagram on 22 April 2016, she's since amassed 1.4 million followers, the majority of whom interact with her as if she were flesh and blood. Posting adoring comments such as, "Omg girl I love your sneakers, where you get them?", Miquela's fans close the loop, playing along to make her feel real. She's always pretty and poised, draped in on-trend pieces from the likes of Chanel and Prada.