Then there is a lot you can learn from your competitors' digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. "If you want to achieve success, all you need to do is find a way to model those who have already succeeded" – Tony Robbins It's not about reinventing the wheel, its about modelling the leaders in your field so that you can emulate or even surpass their results. In this post, I'm going to review a few of the best paid and free competitive analysis tools that will help you discover and analyze your competitors' strategies. Then identify gaps and opportunities that you can capitalize on for creating and developing successful digital marketing campaigns.
Struggling to get more organic traffic from Google? One of the key factors that affects traffic is the authority of your website. The higher the authority the easier it will be to get traffic to your website. Even though Google ranks pages not websites, it is still easier to rank pages for relevant keywords with a high authority website. In SEMrush you will see a number allocated to a domain called an'authority score' previously known as the domain score. This measures the importance of a domain on a 100 point scale, the higher the number the stronger the authority.
If you're looking for some great marketing tools to use to grow your business this is the article for you!!! The marketing tech industry is incredibly competitive with so many great tools out there. Have a look at Product Hunt and you'll see new marketing tools launched every day. I always had a passion for marketing tech so I test out a lot of tools and write about them here on the blog! Out of all the tools I tested and used, here are the ones I couldn't live without.
It goes without saying that your business growth partially relies on your ability to dominate your competition and claim the top seat in your industry's online space. In order to conquer your industry by being that go-to business, there are a number of things you must set out to achieve that range from better understanding your customers and providing them with the right content, to digging down at the strategic level with the help of a digital marketing agency that offers custom growth stacks for every client. Online competitor research is one of many tasks that will help businesses fine-tune their digital marketing strategies. Ideally, this should be performed in the early stage of onboarding. Whether you are about to take that first step to creating your digital footprint, or you've been up and running and just now starting to analyze your competition's online presence, these five tips will help you get solid insight into what your competitors are doing to improve their visibility and growth, and provide you with options to do something even better.
Are you using the power of search engine optimization (SEO) for lead generation? If you're not using SEO as part of your marketing strategy, you're missing a great opportunity to get more qualified organic leads by attracting more traffic to your website. How does SEO help with lead generation? Here's how it works, in a nutshell: SEO serves as a map or funnel bringing a stream of leads to your website, making your website one of the best lead generation tools you have. To make the most of the opportunity, you need to create and optimize quality content so that search engines and searchers see the value in what you offer, and want to sign up or buy. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2018.