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Apple Strategy Teardown: Where the World's Most Valuable Company Is Focusing In Augmented Reality, Wearables, AI, Cars, And More


The maverick of personal computing is looking for its next big thing in spaces like healthcare, AR, and autonomous cars, all while keeping its lead in consumer hardware. With an uphill battle in AI, slowing growth in smartphones, and its fingers in so many pies, can Apple reinvent itself for a third time? Get the detailed analysis on Apple's trove of patents, acquisitions, earnings calls, recent product releases, and organizational structure. In many ways, Apple remains a company made in the image of Steve Jobs: iconoclastic and fiercely product focused. But today, Apple is at a crossroads. Under CEO Tim Cook, Apple's ability to seize on emerging technology raises many new questions. Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones. Apple's HomePod speaker system is poised to expand Siri's footprint into the home and serve as a competitor to Amazon's blockbuster Echo device and accompanying virtual assistant Alexa. But the next "big one" -- a success and growth driver on the scale of the iPhone -- has not yet been determined. Will it be augmented reality, auto, wearables? Apple is famously secretive, and a cloud of hearsay and gossip surrounds the company's every move. Apple is believed to be working on augmented reality headsets, connected car software, transformative healthcare devices and apps, as well as smart home tech, and new machine learning applications. We dug through Apple's trove of patents, acquisitions, earnings calls, recent product releases, and organizational structure for concrete hints at how the company will approach its next self-reinvention. Given Apple's size and prominence, we won't be covering every aspect of its business or rehashing old news. There's strong evidence Apple is once again actively "cannibalizing itself," putting massive resources behind consumer tech that will render its own iPhone obsolete.

Apple shares suffer longest losing streak since 1998

Daily Mail - Science & tech

Apple's shares have suffered its longest losing streak since July 1998. Shares of the iPhone-maker posted fell 0.1% Monday for an eighth consecutive session of losses, following the company's announcement last week that iPhone sales fell for the first time ever in a quarter and revenue fell for the first time since 2003. However, Apple CEO Tim Cook told CNBC's Jim Cramer'I couldn't disagree more' when asked if the tech giant's best days were now behind it, saying claims the firm is dead were'a huge overreaction'. Apple CEO Tim Cook told CNBC's Jim Cramer'I couldn't disagree more' when asked if the tech giant's best days were now behind it. The latest share performance is Apple's longest losing streak since July 1998, according to WSJ Market Data Group.

Apple is working on a pair of 'augmented reality 5G' glasses

Daily Mail - Science & tech

Apple is working on a pair of augmented reality (AR) glasses that support 5G networks, according to a technology analyst familiar with the tech giant. The AR glasses, simply called'Apple Glasses', are not sunglasses but normal prescription glasses that display an interface on the inside of the lens. Anyone facing an Apple Glasses-wearing user will not be able to see the AR display, which will overlay digital images over the user's real-life surroundings. Leaker and technology analyst Jon Prosser said he saw two prototypes of the Apple Glasses at the company's premises – one white and one black. Both models, which are described as'clean' and'slick' in appearance, will be 5G-compatible, he said.

Apple bets on augmented reality to sell iPhone X -- its most expensive handset yet

The Japan Times

SAN FRANCISCO – Apple Inc. has packed its new-model, top of the line iPhone with augmented reality (AR) features, betting the nascent technology will persuade consumers to pay premium prices for its products even as cheaper alternatives abound. The iPhone X -- Apple's most expensive phone ever, priced at $1,000 (¥110,000) -- was one of three new models Chief Executive Officer Tim Cook showed off Tuesday during an event at the company's new $5 billion headquarters in Cupertino, California. It also rolled out an updated Apple Watch with a cellular connection, and an Apple TV set-top box that supports higher-definition video. The event marked the 10th anniversary of the original iPhone, and started by remembering the late co-founder Steve Jobs. The product announcements were greeted with enthusiasm but little surprise by analysts, investors and fans of the company's products.

Apple's iPhone sales DECLINE as company misses revenue targets

Daily Mail - Science & tech

For the first time in the iPhone's history, Apple has revealed a year-on-year drop in sales of its handset - and its first drop in overall revenue since 2003. The firm's quarterly results were below Wall Street targets, and it forecast another disappointing quarter - which saw Apple's shares down more than 5 percent in early after-hours trading. Apple says the slump is sales was caused by'macroeconomic headwinds' and the iPhone 6 being'an anomaly' as it offered an entirely new size handset. A cloud over Apple: After five successive quarters where Apple has reported record revenues, the first three months of 2016 are likely to be the worst in 13 years. Apple sold more than 51.2 million iPhones in the first three months of 2016 - while racking up 10.5 billion in quarterly profit.