Data Monetization? Cue the Chief Data Monetization Officer @ExpoDX #DX #BigData #DataLake

@machinelearnbot

But what does "data monetization" really mean, how do you do it, and more importantly, who in the organization owns the job of "data monetization"? The role of Chief Data Officer (CDO) would seem to be a godsend to answer the data monetization challenge. They should be the catalyst in helping organizations to become more effective at leveraging data and analytics to power the digital transformation. However, all is not well in the world of the CDO. Many organizations appoint a CDO with an Information Technology (IT) background – the same background and experience as the Chief Information Officer (CIO).


Key to Data Monetization @CloudExpo #IoT #BigData #Analytics #AI #DX #DigitalTransformation

#artificialintelligence

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that's their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processes, reduce security and compliance risks, uncover new revenue opportunities, and create a more compelling customer and partner engagement. For organizations seeking to monetize their customer, product and operational insights, the Analytic Profile is indispensible.


Analytic Profiles: Key to Data Monetization

@machinelearnbot

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that's their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processes, reduce security and compliance risks, uncover new revenue opportunities, and create a more compelling customer and partner engagement. For organizations seeking to monetize their customer, product and operational insights, the Analytic Profile is indispensible.


The Key to Data Monetization

#artificialintelligence

Many organizations are associating data monetization with selling their data. But selling data is not a trivial task, especially for organizations whose primary business relies on its data. Organizations new to selling data need to be concerned with privacy and Personally Identifiable Information (PII), data quality and accuracy, data transmission reliability, pricing, packaging, marketing, sales, support, etc. Companies such as Nielsen, Experian and Acxiom are experts at selling data because that's their business; they have built a business around gathering, aggregating, cleansing, aligning, packaging, selling and supporting data. So instead of focusing on trying to sell your data, you should focus on monetizing the customer, product and operational insights that are gleaned from the data; insights that can be used to optimize key business and operational processes, reduce security and compliance risks, uncover new revenue opportunities, and create a more compelling customer and partner engagement. For organizations seeking to monetize their customer, product and operational insights, the Analytic Profile is indispensible.


The Three Phases of Digital Transformation @ExpoDX #DX #AI #BigData #Analytics

@machinelearnbot

The research firm Technology Business Research (TBR) recently came out with a report titled, "Winning The Business Of Digital Transformation Services Requires A Process-Led Approach" authored by Sebastian Lagana and Jennifer Hamel.