Box Inc. wants its customers to do more with all the files they're storing on its content management service. Today, it announced a couple of new tools powered in part by machine learning technology to give customers more ways to extract value from the data -- and more reasons to pay Box for extra services. The capability was announced at its BoxWorks conference this week in San Francisco, as part of Box's goal to make Box "the most intelligent cloud content management platform," as Chief Executive Aaron Levie puts it. The San Francisco-based company today previewed three skills that are still in development. The first, called Image Intelligence, was actually announced in beta test in mid-August.
With all the hype around artificial intelligence (AI), cognitive search and intelligent intranets, it's hard to understand how to actually apply those new technologies to improve the workplace. But it may not be that difficult: If you get a few of the basics right, you can put an effective cognitive search system in place and set it up for ongoing growth.
Yet, many still believe commons myths surrounding AI or are unsure of how AI within a DAM can actually benefit them. In our webinar "Work Smarter, Not Harder" with Forrester Senior Analyst, Nick Barber, we tackled the challenges that marketers and creatives face when it comes to managing thousands of creative assets and how AI can lessen administrative work while providing opportunities for more complex projects. Following the webinar, we asked Nick to address some of the questions we heard from the audience around common AI misconceptions and how more advanced AI within DAMs can offer brand-specific opportunities. Q: Do I really need AI and will it help me with my library of creative assets? Barber: Artificial intelligence offers a lot of promise for companies of all sizes because it can enrich a large library of content where metadata governance has been historically not very good.
Cloud content management company Box has unveiled Box Skills, a framework for applying machine learning tools such as computer vision, video indexing, and sentiment analysis to stored content. Box Skills will facilitate businesses to re-imagine the business processes considered as impractical to digitise or automate or too expensive.