Collaborating Authors

Most businesses are tracking customers yet don't tell them


Despite the majority of businesses claiming to have well-defined consumer data privacy policies that are strictly applied, over three in five US and Canadian companies do not inform customers that they allow tracking code from third-party services on their websites. Americans are becoming increasingly concerned with, and distrustful of, how companies use, manage, and protect their personal data. Apple is cracking down on apps that track users without their permission, but new survey data shows this type of consumer data privacy abuse is also happening within the enterprise tech space. Austin, TX-based productivity and collaboration apps provider Zoho surveyed 1,416 individuals across the United States and Canada in November 2020. Participants of the study included a range of business leaders from manager roles to the C-level at small and large enterprises across a variety of industries.

Google welcomes third-party developers' Tiles to Wear OS


Google introduced swipeable Tiles for Wear OS back in 2019 as a way to offer information, such as the weather or a user's fitness info, on a quick-access interface. The Tiles users can add to their smartwatches are pretty limited, though, and all of them are first-party offerings from Google or from their device's manufacturer. That's bound to change in the near future, because the tech giant has announced that the Jetpack Tiles library, which third-party developers can use to create custom Wear OS Tiles, is in alpha. The fate of Google's Wear OS has been hanging in the balance for a while now. It hasn't gotten a new version in years, and some believe that the tech giant's Fitbit acquisition could spell death for the platform.

HP says it should've better explained blocking third-party ink


Following a recent update that blocked some third-party ink cartridges fore its printers, HP formally apologized to customers this week for how it communicated about the change. Earlier this month, the company updated its firmware making cartridges made by other companies unusable on its printers. HP cited quality and security reasons for switching up its authentication process. Those third-party options are typically cheaper and as you might expect, customers weren't happy about not being able to use those supplies. In a blog post this week, HP admitted that it "should have done a better job of communicating about the authentication procedure."

Prep your business for a new digital marketing landscape with this conversational marketing platform


TL;DR: Marketers: Use data to inform your business decisions with Spectrm's conversational marketing platform. As of Sept. 20, you can schedule a free demo. Gone are the days of relying on third-party cookies to gain insight into customer behavior. With the rise of data privacy and the depreciation of targeting data, brands need to be prepared for a new digital marketing landscape. About 92 percent of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

ENGAIZ Launches its AI-Driven Integrated Third-Party Vendor


ENGAIZ, a North American technology startup with offices in Toronto and New York, has launched a ground breaking AI-Driven SaaS Integrated Third-Party Engagement platform to help enterprises identify and mitigate third-party vendor risks including cybersecurity, data privacy, Regulatory, Financial, Performance, Business Resiliency with innovative, comprehensive risk and relationship management frameworks. The company aims to create true value and help enterprises meet business objectives by effectively engaging, governing and managing risks with third party vendors. "Digitally transforming organizations are increasingly dependent on third parties of varying sizes. A shift from pure'Cost' focus to a cost plus'Shared Risk' & 'Value' focus when engaging with strategic third-party vendors seem to be imminent. This has led us to bring to the market an AI-Driven Integrated Third-Party Engagement Platform that combines Vendor Relationship & Engagement with strong Risk Management," says Jai Chinnakonda, Founder & CEO of ENGAIZ.