Vizio made a splash at CES back in January when it announced that it was jumping into the OLED market, and now the TV manufacturer says its first two OLED 4K TV models will arrive this fall with enticingly affordable price tags. Vizio is also teeing up the rest of its 2020 TV and soundbar lineup, including its new P-Series quantum-dot 4K LCD TVs powered by a revamped image processor, its new flagship Elevate soundbar with swiveling upfiring drivers, and its updated SmartCast 4.0 smart TV software. While Vizio first spilled the beans about its OLED plans back at CES, it's only now serving up more details about its upcoming OLED models. Cutting right to the chase, we're talking two models, both of which are slated for fall: a 65-inch OLED TV for $2,000, and a 55-inch version for $1,300. While a $2,000 TV might sound pricey for Vizio, a brand known for its moderately priced televisions, it's actually a bargain compared to LG's upcoming 65-inch CX-series OLED, which is slated to sell for $2,500.
If you're looking for entry into the wonderful world of HDR (High Dynamic Range), you're not going to find a cheaper ticket than the Vizio P-Series displays. Prices start at only 1000 for the 60Hz, 50-inch model, and they're definitely worth a look-see: Dolby Vision HDR viewed on the 2000 (available at Best Buy), 65-inch class P65-C1 reviewed here is a vastly superior experience compared to the average LED/LCD TV with standard dynamic range (SDR); i.e., everything else out there. Vizio's P-Series display with its six-inch Android tablet that serves as the remote and the smarts. Also, because Vizio is positioning the P-Series as part of its SmartCast Internet of Things/smart-home entertainment ecosystem (which is based on Google Cast), the company made some--shall we say--interesting design decisions. Vizio's most interesting decision was to make the P-Series entertainment displays, not smart TVs.
Vizio has announced a new series of 4K UHD TVs that leverage the advanced technologies developed for the company's Reference Series, such as HDR (High Dynamic Range) and more accurate color, but at significantly lower price points. The 50-inch P-Series TV retails for 999, including a 6-inch Android tablet that can be used both as a remote and for streaming content to the TVs via the newly supported Google Cast. Said tablet is bundled with all P-Series TVs. This 6-inch Android tablet/remote will be included with each of Vizio's P-Series TVs. Vizio is calling its implementation of Google Cast (nee Chromecast) Wi-Fi multimedia streaming SmartCast, and it will be supported by all of its P-series TVs as well as upcoming sound bars and standalone Wi-Fi speakers.
While many other manufacturers chase new technology with 8K and HDMI 2.1, Vizio is enhancing its 4K TV lineup, starting from the lower-priced V series all the way up to its top-of-the-line P-Series Quantum X. The V series steps in where Vizio's E line of TVs used to reside, with smart TV features, Dolby Vision HDR and up to 16 zones of local dimming, with models ranging from 40- to 75-inches. The number of dimming zones and peak brightness -- crucial for precise backlighting with proper contrast and vivid colors -- goes up as you proceed across the lines and increase the prices. This year's M-Series features up to 90 zones (double that of last year's M-Series) and 600 nits of peak brightness, while also adding the "quantum color" technology previously reserved for the higher-end P-Series, all in sizes between 43- and 65-inches. Speaking of the P-Series Quantum lineup, that covers 65- and 75-inch TVs (plus an 85-inch prototype that the company wouldn't commit to) with up to 480 local dimming zones, while the P-Series Quantum X feature the highest brightness rating of the group with "UltraBright 2900" that Vizio claims elevates Dolby Vision to a new level, plus a slick bezel-less design.