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SEO vs SEM: similarities and differences The Marketing Know-How


SEO stands for "search engine optimization" while SEM stands for "search engine marketing." Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are two different strategies. SEO refers to techniques that are used to increase traffic to a website from organic search results of major search engines such as Google, Yahoo, and Bing. Organic traffic is the traffic that you receive for free from search engines.

best seo company primelis - sgtinfo


Knowing how to choose the best search engine optimization SEO company primelis is the password that may distinguish you from your competition, which will make the difference towards increasing your site's organic traffic, improving its ranking in search results and increasing conversions. We have seen some use marketing agencies that lack experience, and then the result is that their site disappears from Google search results! So you have to pay attention, take it seriously and carefully choose a professional company primelisto seo help you. With a smart and competitive SEO strategy you can expect a direct increase in your return on investment (ROI). As you appear in the first search results, it means that search engines such as Google, Bing, or others trust you. SEO ensures you have genuinely interested visitors, thus getting a qualified customer to buy directly from you. You can measure your performance and success and monitor your effort, using Google Analytics. Another irreplaceable benefit is that SEO ensures that your business is promoted 24/7. Where Google uses software ( crawlers), which searches for any new or modified page, and then saves it to it. After being crawled, Google analyzes the content of these pages (text, images, video and all kinds of content), understands their subject matter and stores the information in the Google index. When a person performs a Google search, Google determines the highest quality results and selects the best results based on several criteria, such as the user's geographical location, device type, history of previous searches, and others.

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Link Building is a part of Search Engine Optimisation and is usually referred to as Off-Page. Unlike, On-Page – Link building is an ongoing process. For the sake of not getting into a debate, I will call "on-page" - a onetime process). Link Building starts as soon as you finish on-page work on the website. In layman's language - Link building is a method to get references from other websites to your website.

The Complete SEO Guide for Beginners: A blog about SEO tips


Complete SEO Guide For Beginners: Have you ever wondered how search engine optimization (SEO) works? Have you ever wanted to optimize your website for more traffic without paying an SEO expert to manage your site? Sustaining success in search engine optimization takes knowledge and perseverance. The more you know about SEO, the more likely you will reach your goals. The internet is full of advice on how to get your content to rank higher in search engines, but reading all the advice can be a lot to take in.

Website Audit Analysis: 6 Steps to Effectively Audit Your Website to Boost Traffic


A site audit will help you to find broken pages, crawlability issues, and other common issues associated with website visibility on the web. As the saying goes, "you can't improve what you don't know." See a website audit as your report card for your site's performance. It doesn't matter how clean and well-designed your website is -- if there are issues with your pages all your marketing efforts would be futile. A site audit is basically the process of evaluating every aspect of the website to determine how it's optimized to drive organic traffic, and if not, develop a plan to optimize it for search visibility.