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How to Discover Hidden Value in Your Customer Journey

@machinelearnbot

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today's world you have to consider the customer experience and your customers' journey as they interact with your brand. Today, thanks to the advent of the Internet and mobile technology, customers can buy almost anything in the world online, and they can compare and contrast brands, prices, and quality with a few swipes on their phone, tablet, or smart watch. Customers today do not care as much about fancy advertising as they do about superior customer service and a quality experience as they work with your brand. They choose the brands they like based on the relationships that they can build with them.


How to Discover Hidden Value in Your Customer Journey

@machinelearnbot

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today's world you have to consider the customer experience and your customers' journey as they interact with your brand.


Customer experience is dead

#artificialintelligence

Reiterated time and time again, great experiences build strong connections, which in turn generate loyalty. The concept of experience-building therefore puts larger demands on the service-delivery aspect. It means that customers have a growing expectation for heightened levels of services, be it on-line, face-to-face or via contact centres. The ability to serve therefore becomes a major differentiator and when done correctly, and has the ability to transform service-delivery into a profit centre. In a recent paper, Deloitte identifies some disruptive forces that are changing how service is delivered, and has in turn translated them into five major themes which shape the realities of service-delivery.


How to Discover Hidden Value in Your Customer Journey

@machinelearnbot

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today's world you have to consider the customer experience and your customers' journey as they interact with your brand. Today, thanks to the advent of the Internet and mobile technology, customers can buy almost anything in the world online, and they can compare and contrast brands, prices, and quality with a few swipes on their phone, tablet, or smart watch. Customers today do not care as much about fancy advertising as they do about superior customer service and a quality experience as they work with your brand. They choose the brands they like based on the relationships that they can build with them.


Deloitte: 5 Trends That Will Drive Machine Learning Adoption - InformationWeek

@machinelearnbot

Companies across industries are experimenting with and using machine learning, but the actual adoption rates are lower than it might be seem. According to a 2017 SAP Digital Transformation Study, fewer than 10% of 3,100 executives from small, medium and large companies said their organizations were investing in machine learning. That will change dramatically in the coming years, according to a new Deloitte report, because researchers and vendors are making progress in five key areas that may make machine learning more practical for businesses of all sizes. There is a lot of debate about whether data scientists will or won't be automated out of a job. It turns out that machines are far better at doing rote tasks faster and more reliably than humans, such as data wrangling.