Chatbots have been on the rise since a couple of years and have already faced a wide adoption. They are bringing a new way for businesses to communicate with the world and most importantly with their customers by the help of exploding popularity of messaging apps*, the accelerated development of all kinds of sensors and wearables and of course with the rise of emerging technologies and Artificial Intelligence (AI).
Since their introduction, chatbots have sparked a lot of interest in how they can be applied in different fields, one of them being communication between brands and customers on social media. Chatbots are computer programs which aim to simulate a conversation with a person through artificial intelligence. By utilizing the process of deep learning, speech, data and pattern recognition, the chatbots are able to provide the user with accurate results for same queries. In the past years, they have found their application in social media and other websites as a means of providing users with assistance with less complicated issues they encounter, thus assisting them just like customer support would. With their constant development and the benefits they offer, chatbots have also found their place in the marketing strategies of many companies.
Chatbots reliability and consistency in serving customers have changed the way the world created the customer experience. A company that regularly communicates with customers can experiment and improve using AI-based chatbots. Digital transformation can favor the customer service and experience. The world is moving fast and so are the technological advancements. If you intend to draw benefits from implementing the latest technology, there is no reason for further delay. Customer experience is a trophy that companies receive for something they do with pride.
Over the past year, artificial intelligence has made big headlines for everything from Siri's new capabilities to smart assistants. Although A.I. technologies like self-driving cars may be more thrilling, there is one innovation that hits close to home for all of us: chatbots. Chatbots provide companies with a novel way of engaging with customers, one that is as imminently promising as it is potentially harmful to the customer experience. As more companies begin to incorporate A.I. and autonomous systems into their operations, we are about to see a massive uptick in the usage of these types of bots. In fact, we already are.
The digital marketing industry is constantly changing and so is technology. One of the newest and increasingly popular trends in the digital marketing industry is the employment of chatbots. The reason behind their popularity is that they provide businesses with great competitive advantage by improving customer retention and attracting more potential customers. With digital marketing practices on the rise and business services going digital, chatbots are becoming highly desirable and will take over digital marketing strategies soon enough.