Samsung reveals 98-inch TV at the Consumer Electronics Show in Las Vegas

Daily Mail - Science & tech

Samsung has unveiled a mammoth piece of technology in the form of a 98-inch 8K television at CES in Las Vegas. The TV measures nearly two and a half metres from corner to corner and uses a specially designed Quantum Processor 8K chip that relies on AI-based tech. It is the largest model in a range which also includes 65-inch (165cm), 75-inch (190cm), 82-inch (208cm) and 85-inch (215cm) versions. The Korean company promises'near pristine' 8K quality, however there is no formatted content available to consumers today. According to Samsung, the televisions will support native 8K content via the HDMI 2.1 spec when it becomes available.


Apple is secretly producing high definition MicroLED displays

Daily Mail - Science & tech

Experts at the firm are working on MicroLED displays to replace today's top spec OLED screens, according to industry sources. If successful, the technology would address the burn in issue common to OLED displays, which occurs if a static image is left on screen for too long. Experts at the firm are working on MicroLED displays to replace today's top spec OLED screens, according to industry sources Apple is developing MicroLED screens at a secret plant in California, according to reports in Bloomberg. The project is being overseen by Lynn Youngs, who is in charge of iPhone and Apple Watch screen technology, claim people familiar with the matter. MicroLED is a new display technology that has grabbed the attention of several tech firms.


Mars "emotions" study shows which ads sell with 75% accuracy Netimperative - latest digital marketing news

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A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to analyse their facial expressions through their webcams (with their consent). The study was designed in collaboration with the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science. Realeyes' emotion data was cross-referenced with Mars, Incorporated's known sales lift data for each ad to investigate the relationship between emotions and sales performance.


Mars "emotions" study shows which ads sell with 75% accuracy - Digital Intelligence daily digital marketing research

#artificialintelligence

The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how people felt while they watched the ads by using artificial intelligence to analyse their facial expressions through their webcams (with their consent). The study was designed in collaboration with the Mars Marketing Laboratory at the Ehrenberg-Bass Institute for Marketing Science. Realeyes' emotion data was cross-referenced with Mars, Incorporated's known sales lift data for each ad to investigate the relationship between emotions and sales performance. This created the largest emotional dataset linked to real business outcomes currently in existence.


AI can read your emotions. Should it?

The Guardian

It is early July, almost 30C outside, but Mihkel Jäätma is thinking about Christmas. In a co-working space in Soho, the 39-year-old founder and CEO of Realeyes, an "emotion AI" startup which uses eye-tracking and facial expression to analyse mood, scrolls through a list of 20 festive ads from 2018. He settles on The Boy and the Piano, the offering from John Lewis that tells the life story of Elton John backwards, from megastardom to the gift of a piano from his parents as a child, accompanied by his timeless heartstring-puller Your Song. The ad was well received, but Jäätma is clearly unconvinced. He hits play, and the ad starts, but this time two lines – one grey (negative reactions), the other red (positive) – are traced across the action.