Luckily, Google has a free keyword research tool that allows you to do just that: Google Keyword Planner (formerly the Google Keyword Tool). Google Keyword Planner gets a bad rap, especially since Google removed the ability to see exact monthly search volumes. Now they just show a vague range. You can get these back, but you have to run an AdWords campaign. But don't let this put you off. Google Keyword Planner is an INSANELY powerful tool and has some clear benefits. Not least, the fact that it suggests keyword ideas that you can't find anywhere else. Most SEOs have no clue how to get the most from this tool.
Keyword research is the core of any SEO, PPC, or any content marketing related campaign. If you do not bid or use the correct keyword suggestion tools, you do not serve the right audience with the right content at the right stage in the buyer's journey. This means less traffic, less customers, and less revenue. There are a tons of keyword suggestion tools lists out there on the internet. Usually, after reading a list, you still won't know where to find the best tool for your business.
It's no secret to anyone anymore; Google Ads search ads are getting expensive. The penny clicks of days past are no longer here, thanks to extreme growth in CPC. Just from 2017 to 2018, more than ten years after the peak of the growth of demand and price, Google ads CPCs increased by 10% year on year. In highly competitive fields like law, specific keywords can cost as much as $192 for a single click. So even if you only want your campaign performance to stay the same over time, you have to improve. One of the areas with the most significant room to improve in most campaigns is the keywords themselves. Thankfully the updated keyword planner gives you more insights than ever, which will help you maintain and improve performance with less effort.
Many bloggers get very frustrated after they have been working for a couple of months. They initially are excited about the possibility of making a six-figure stream of passive income. After they get started though, they discovered that the legwork can be overwhelming. The good news is that machine learning is making it much easier for them to create a successful blogging career, as Jeff Bullas points out. One of the ways that machine learning has helped the most is with helping bloggers find profitable longtail keywords.
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. This is why I'm confused when SEO pros don't like working with clients who do PPC. And when both sides win, the client wins. We can learn a lot from analyzing each other's data, cohesion, and from respecting the different margins of error.