Luckily, Google has a free keyword research tool that allows you to do just that: Google Keyword Planner (formerly the Google Keyword Tool). Google Keyword Planner gets a bad rap, especially since Google removed the ability to see exact monthly search volumes. Now they just show a vague range. You can get these back, but you have to run an AdWords campaign. But don't let this put you off. Google Keyword Planner is an INSANELY powerful tool and has some clear benefits. Not least, the fact that it suggests keyword ideas that you can't find anywhere else. Most SEOs have no clue how to get the most from this tool.
Keyword research is the core of any SEO, PPC, or any content marketing related campaign. If you do not bid or use the correct keyword suggestion tools, you do not serve the right audience with the right content at the right stage in the buyer's journey. This means less traffic, less customers, and less revenue. There are a tons of keyword suggestion tools lists out there on the internet. Usually, after reading a list, you still won't know where to find the best tool for your business.
A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. This is why I'm confused when SEO pros don't like working with clients who do PPC. And when both sides win, the client wins. We can learn a lot from analyzing each other's data, cohesion, and from respecting the different margins of error.
It's nearly impossible to have a discussion about SEO without talking about keywords. Keywords remain the very foundation of any solid SEO strategy, as Google and users need them to understand the topic of your content. With that said, much has changed over the past 5 years when it comes to how keywords are used. In the olden days of SEO, keyword density and keyword ratios were measured religiously, with most experts recommending a maximum keyword density of 5 percent. This meant that your target keyword would account for no more than 5 percent of the total words on the page.
Are you frustrated by the lack of views and engagement on your blog posts? Wondering why your blog never seems to rank in Google, no matter how hard you try? This is a problem faced by many business owners. The owner invests so much time and money into creating content, then they get discouraged when it doesn't get any traction. I'm just like you, a blogger/business owner that's looking to get more traffic to my blog.