The smartphone industry dismissed Huawei Technologies for years as just another low-price handset maker in China, churning out cheap plastic products to be rebranded and sold by operators under a different name. That all changed about three years ago, when Huawei decided it could do everything by itself. And the company has had huge success. While most of the rest of the industry was struggling last year, the firm grew its sales by 73 percent, cementing its position as the world's third-biggest smartphone maker behind Apple and Samsung Electronics -- all without any significant presence in North America aside from the Nexus 6P, which it launched in association with the Google unit of Alphabet last year. Huawei has also stated its bold ambition to overtake both its rivals in coming years, and after years of attempting to challenge the Apple iPhone and the Samsung Galaxy S range, it may have the smartphone to do it: the Huawei P9.
How does a Chinese smartphone company like Huawei which is relatively unknown in the U.S. sell its new flagship smartphone that is going up against premium devices like Appe's iPhone 6S and Samsung Galaxy S7? Simple, get the Avengers and Superman to sell it for you. Huawei, which launched the P9 and P9 Plus smartphones in London on Wednesday, is hoping the star appeal of two of Hollywood's biggest names -- Scarlett Johansson and Henry Cavill -- as well as a partnership with iconic German photography company Leica, will help it finally break free of the perception that it is just a budget manufacturer. It also hopes these moves will help it make an impact on the U.S. market where it not only faces challenges from Apple and Samsung at the premium end of the market, but where it also needs to overcome the negative perception associated with its brand. An all-metallic smartphone that is slimmer than either the iPhone 6S or the Galaxy S7, the P9 features an all-new dual-sensor camera co-engineered with Leica that promises to produce photographs better than anything available from Apple or Samsung. Just like Apple, Huawei will offer its new phone in two sizes, with the P9 featuring a 5.2-inch screen and the P9 Plus featuring a 5.5-inch screen.
Huawei has unveiled the world's first triple rear camera system on a smartphone, which will use artificial intelligence (AI) to help users take photos. The Chinese firm said the new £800 ($1,130) P20 Pro uses AI to identify objects and scenes in the camera's view and adjust its settings accordingly. The smartphone can snap photos in near-dark conditions without using its flash or a tripod by taking exposures lasting up to six seconds to get enough light. Its AI system adjusts the camera's settings to avoid the blurring and smearing that often plagues photographers employing this technique handheld. The P20 Pro is the flagship device among three new phones the company announced at an event in Paris, where the P20 and P20 Lite were also introduced.
Huawei's new smartphones put the camera front and centre. Huawei has unveiled two new set of smartphones including one device that packs three separate lens into its main camera set up. The Chinese smartphone maker launched its latest flagship devices at an event in Paris -- the Huawei P20, and Huawei P20 Pro. The Huawei P20 has a 5.8-inch display, while the P20 Pro packs a 6.1-inch display; both feature an iPhone X style notch for the sensors and cameras. But the P20 Pro ups the ante for smartphone makers with a three-lens camera set up and AI to help frame your compositions.
Huawei's Honor brand will capitalise on the rising popularity of mobile gaming with the launch of more game-centric smartphones like Honor Play going forward, a company executive has said. The Chinese tech giant sub-brand launched Honor Play in Malaysia, Singapore, and the Philippines on Tuesday. Launched in India and China earlier, the smartphone has a price of around just $300 but features the firm's flagship Kirin 970 chipset, the firm's own software dubbed GPU Turbo that reduces single frame SoC power consumption by 30 percent, and a vibration feature that turns on during gaming for partnered titles such as PUBG. "The mobile game market is expanding at an extraordinary pace," said Zheng Shubao, president of Honor Business Southern Pacific. "We are a brand aimed at youth and it is an unstoppable trend among millennials and one of our priorities in R&D." Consoles and other gadgets may work as interesting additions to complement game-centric smartphones, Zheng said, though he added that nothing was finalised on the matter.