Walmart dropped $18 million on ads to boast about how much its doing to buy American products and train its workforce, according to a report from The New York Times. The ads are meant to help repair Walmart's reputation, particularly around how it treats its massive workforce. The company has been on the receiving end of plenty of criticism over its low pay while raking in billions in profit. Walmart looks to tug at the heart strings with the ads that highlight employees who go through its training programs. The Times points out that Walmart has spent $2.7 billion on training programs and wages increases in the past couple years.
The foundation's workforce development initiative is still in the planning stage, but one part will be a $500,000 challenge grant fund, according to the Omaha World-Herald . Some of it will go to each of the six Nebraska community college districts. The grants will require the colleges to also raise money to support workforce development programs.
Some of his workforce priorities overlap his public education efforts to raise the graduation rate and increase the number of residents with post-secondary education or credentials. He wants easier access for training in high-demand fields, better internet and expanded workplace and employer-led learning opportunities.