Neura AI taps myriad sources of data to predict your habits -- information that's incredibly useful to preventive medicine apps. Our smartphones go everywhere we go. To a certain extent, so do our smartwatches, fitness trackers, wireless health monitors, and wallet locators. But for the most part, they don't talk to each other. A Fitbit can't tap health information from a Wi-Fi glucose monitor.
In mobile marketplaces like the Apple App Store or the Google Play Store, there are thousands of apps that help track or care for personal health. And by and large, consumers have been big fans of these apps. According to an estimate from the Food and Drug Administration (FDA), more than 500 million smartphone users are actively using a health care-related application. And, according to the FDA's projections, more than 1.5 billion smartphone users will have downloaded a mobile health app by 2018. While these apps may enable users to take better care of their personal health, because they are designed for use by a mass audience, they often lack the personalization and one-on-one experience that health care typically requires.
Neura has announced plans to make its personal artificial intelligence (AI) service and ecosystem commercially available after successfully raising $11 million in a Series A funding round. The funding round was led by AXA Strategic Ventures and existing investor Pitango Venture Capital, and was joined by Liberty Israel Venture Fund and Lenovo Group. Speaking to ZDNet, Neura CEO Gilad Meiri said just shy of launching the company three years ago, the company is now ready to make its AI ecosystem commercially available. Neura has developed technology based on data collected from human behaviours, and plans to make the information accessible to help enhance apps and devices through personalisation. "You have Fitbit that looks into steps, and Weather.com that looks at the weather, but no one is circling around a human to create a holistic sense of what's going on.
Sometimes it's easy to become a tad jaded about all things IoT, particularly in the consumer market due to the slew of single-purpose capabilities, copycat products, poor interconnectivity, and of course, the litany of security embarrassments. Then you meet a company that offers a way to make connected products personal, instinctual and truly targeted to the individual. I've been following the work of Neura, for a while and I met with their CMO, Kris Bondi, at Mobile World Congress in Barcelona to get an update on the company's progress and gain further insights. Effectively a B2B2C company, Neura has created an AI engine that turns IoT environments into connected universes that allow companies to connect with their customers during the most meaningful moments. Neura enables consumers to take control of their smart home devices – from Amazon Echo, Nest thermostat, Hue Lights, Ring smart doorbell, refrigerators and more – and make their smart homes more intelligent with the integration of true AI.
Neura, a personalization platform for app developers, today announced the launch of Moments, which aims to synthesize a smartphone user's situation within a specific context, place, and time. "It delivers personalization that is based on the real world," Neuro CEO Amit Hammer told VentureBeat in a phone interview. "It discovers the preferences and needs of people so it can serve them better." Here's how it works: Neura taps a well of data from devices like smartwatches, door locks, body weight scales, appliances, home security systems, and more, partnering with internet of things (IoT) manufacturers like Philips. Its "hybrid" AI engine ingests the data and learns users' sleep schedules and daily routines, which it uses to populate cloud-hosted profiles that Neura calls True Personas.