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Facebook Lookalike Audience Changes: What Marketers Need to Know

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Do you use Facebook lookalike audiences? Are you aware of Facebook's recent changes to lookalike audiences? In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.


7 Advanced Facebook Advertising Tips to Improve Your Campaigns

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Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this article, you'll discover seven advanced tips to improve the performance of your Facebook advertising campaigns. Lookalike audiences are one way to create highly targeted cold audiences on Facebook. While you can create multiple types of lookalikes, one of the most effective is the event-based lookalike.


3 Ways to Use Facebook Ads to Promote Your Products

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Want to run Facebook ads to promote your products or services? Wondering which type of Facebook ad campaigns to start with? In this article, you'll discover three types of Facebook advertising campaigns you can use to start promoting your products and services on Facebook. If you've already installed the Facebook pixel on your website and have more than a few thousand visitors each month, start with a website remarketing campaign. This is an "easy win" campaign because you're targeting the highest quality of the three audience temperatures: hot audiences of website traffic using Facebook's Website Custom Audience feature.


How to Build an eCommerce Funnel on Facebook : Social Media Examiner

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Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you'll discover an actionable plan to build an effective sales funnel on Facebook. A lookalike audience of people who have already purchased from your store is the best type of lookalike audience because it targets users most similar to your customers based on their age, demographics, interests, and so on. To know who's made a purchase from your online store or visited your website, you need to set up a Facebook pixel to track these events.


How to Set Up an Effective Facebook Ad Campaign

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Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you'll discover how to create an effective Facebook advertising campaign. Before you spend another penny on Facebook advertising, you need to have a plan of action. Otherwise, you'll be flying blind with no clear idea of where you want to go.