Collaborating Authors

10 Great Metrics and Strategies for Email Campaign Optimization


This is our first article in a series about good actionable KPI's to optimize various ROI. This one focuses on newsletter optimization.

10 Great Metrics and Strategies for Fraud Detection


Emphasis here is on web log data. More than one rule must be triggered to fire an alarm. You may use a system such as hidden decision trees to assign a specific weight to each rule.

The Best SEO Strategy and Keyword Analysis (what is seo marketing strategy)


With SEO, it's just as important to know what not to do as to know what you should do. There are a number of mistakes that can be made by anyone, and these mistakes will result in lost traffic and missed opportunities for your site. Here, we will explore the most common mistakes businesses make when it comes to SEO and how to avoid them. We'll also look at some statistics about the industry and take a look at how things have changed over time. In addition, we'll take a look at keyword analysis and give you some tips on how to use keywords effectively without going overboard. SEO is a branch of computer science.

How to execute on strategy: Getting great ideas from the whiteboard to the boardroom


The gap between strategy and execution remains a persistent problem. Harvard Business Review reports two-thirds of executives say their organisations do not have the capabilities to support their strategy. So, what can CIOs do to fill the gap? Four IT leaders talk about how they take great ideas from the whiteboard to the boardroom and out into the wider organisation. Business leadership experts continue to debate the subtle difference between strategy and execution.

Traits That Make A Great Digital Leader


As the eCommerce market continues to grow in the United States and continues to take over the traditional brick and mortar stores, the need for digital leaders is important. However, the digital economy is a frontier that needs to be groomed and tamed still for the average company. In a report created by MIT and Deloitte called Aligning the Organization for Its Digital Future, they say that 44% of organizations are not prepared for the new digital issues that are going to arise in their future. But what does that even mean for your company? Preparing for the digital future is not a rudimentary task, but an overarching task that encompasses your company's ethos, activities, people, culture, and structure of operations.