Collaborating Authors

The 2018 Guide to Facebook Analytics


Facebook quietly rolled out its new Analytics tool in May. Most brands don't even know it exists yet! It's a powerful platform (with a mobile app version) that rivals Google Analytics and helps advertisers understand the entire journey of a user they're targeting across the suite of Facebook channels, including desktop, messenger, and more. While Facebook Analytics is enormously valuable, it can be a challenge to set up and understand. So we've broken it down in this guide to mastering Facebook Analytics!

How to Build an eCommerce Funnel on Facebook : Social Media Examiner


Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you'll discover an actionable plan to build an effective sales funnel on Facebook. A lookalike audience of people who have already purchased from your store is the best type of lookalike audience because it targets users most similar to your customers based on their age, demographics, interests, and so on. To know who's made a purchase from your online store or visited your website, you need to set up a Facebook pixel to track these events.



With the evolution of AI understanding consumer behaviours, Higher Education Institutions and Universities are entering a new phase of Digital Marketing for student recruitment. Like other businesses, educators must embrace the changes and learn to leverage it in their marketing campaigns to stay competitive. Generating consistent sales is a common challenge for all types of businesses, and colleges or universities are no exception. In today's landscape, inbound marketing continues to lead the way. This includes videos, articles, and podcasts amplified through social media and email.

Measure Your Social Media Marketing Success with Google Analytics – Cope Sales & Marketing


There is no question that social media marketing has become one of the most important growth tactics for businesses of all sizes today. With 2.16 billion active users on Facebook, 1.5 billion on YouTube, 800 million on Instagram, 330 million on Twitter, 260 million on LinkedIn, and another 200 million on Pinterest, committing to social media marketing offers hugely valuable opportunities to get your business in front of the people who matter most – your customers. The challenging part of social media marketing, however, comes in trying to understand what works. We've covered in a previous blog post which social networks your brand should be utilising – but today, we're going to be looking at how to track the traffic which your chosen networks send to your site, and whether or not that traffic is converting into sales. Using one of the web's very best free analytics tools, you can glean valuable insights about your website's visitors that find you via your social media marketing efforts.

How to Set Up a Facebook Ad Funnel for eCommerce Products


Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you'll find a step-by-step guide for creating a complete Facebook ad funnel that works. Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook. First, ensure the Facebook pixel is installed on your website. This will allow you to generate your most valuable audiences, optimize campaigns for conversions, and gather analytics from website visitors. Additionally, set up your product catalog with Facebook so you can leverage dynamic product ads for bottom-of-funnel campaigns.