Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers' attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Forrester calculates each country's digital marketing readiness score by measuring the digital engagement and savviness of a country's consumers and businesses. In China, the share of advertising allocated to digital is higher than what our Forrester Readiness Index (FRI) model predicts based on the country's digital marketing readiness score. Japan, on the other hand, appears to be a market that is under-indexed to digital advertising despite it being more economically mature than China.
"Too many businesses now are pitching AI almost as though it's batteries included. I think that's dangerous because it's going to potentially lead to over-investment in things that overpromise. Then when they under-deliver, it has a deflationary effect on people's attitudes toward the space. Not everything requires the latest whiz-bang technology. In fact, the dirty secret of machine learning--and, in a way, venture capital--is so many problems could be solved by just applying simple regression analysis.
Today, organizations must delight customers, beat competitors to market, and pivot quickly when needed. And quite often, the ability to deliver quality software quickly and reliably is what drives success in this new world of business value. In finance, the most innovative banks have developed technology that allows us to deposit and manage money from our smartphones. Apple and Pandora help us discover and purchase music within seconds of release. Successful retailers are finding innovative ways to eliminate friction in the customer experience, allowing us to purchase, make returns, and offer recommendations, all without stepping outside our homes.
Those 21 findings range from simple paperwork and documentation issues to procedural inadequacies that involve new requirements for accepting waste from national laboratories and other defense sites around the country. Another 15 findings have been identified that can be addressed over time as operations resume, such as an aging public announcement system that warns workers of emergencies.